Measurement

Attribution Is Still a Work in Progress: Epsilon’s Hawes
24 Sep 2019
Innovid Makes Big Data & Analytics Move with Roku Partnership, Chalozin explains
23 Sep 2019
Publishers Should Allow Ad Buyers’ Own Data: Beachfront’s Sinton
23 Sep 2019
Hulu’s Pause Ads Lift Brands 68%: Helfand
23 Sep 2019
Reduce Exchanges To Boost Transparency: Jounce’s Kane
22 Sep 2019
AMC’s Addressable Future: Partnerships & Evolution, Gaynor Says
19 Sep 2019
Connect, Don’t Build: Norman Advises On Ad-Tech
19 Sep 2019
TV Ad Loads Must Shrink: OMG’s Sullivan Wants Networks To Change
18 Sep 2019
Brand Agency Reviews Should Not Be Spreadsheet Exercises: GroupM’s Proctor
14 Jul 2015
Ad Buyers Need Standardized Viewability Metric: Teads’ Daily
12 Jul 2015
Teads Finds Success with Bet on Video Viewability
1 Jul 2015