Measurement

Our Environment Is Naturally Data Rich: GSTV’s McCaffrey
Our Environment Is Naturally Data Rich: GSTV’s McCaffrey
3 Oct 2019
How Impressions Will Boost Local TV: WideOrbit’s Offeman
How Impressions Will Boost Local TV: WideOrbit’s Offeman
3 Oct 2019
P&G’s Pritchard Wants to Eliminate Toxic Content From Advertising in 3 Years
P&G’s Pritchard Wants to Eliminate Toxic Content From Advertising in 3 Years
2 Oct 2019
Brand Safety and Customer Trust Are Key to Good Advertising: Verizon Media’s Lucas
Brand Safety and Customer Trust Are Key to Good Advertising: Verizon Media’s Lucas
2 Oct 2019
Connected TV Must Overcome Fragmentation: Samba TV’s Bourget
Connected TV Must Overcome Fragmentation: Samba TV’s Bourget
2 Oct 2019
OpenX’s Gentry Wants Ad ‘Symmetry’ For Web Publishers
OpenX’s Gentry Wants Ad ‘Symmetry’ For Web Publishers
2 Oct 2019
TrustX, Publishers’ Own PMP, Is Trading More Than $10M: CEO: Kohl
TrustX, Publishers’ Own PMP, Is Trading More Than $10M: CEO: Kohl
1 Oct 2019
How ‘Deterministic TV’ Will Drive Ad Outcomes: 605’s Levine
How ‘Deterministic TV’ Will Drive Ad Outcomes: 605’s Levine
1 Oct 2019
Cadreon’s Schmidt On ‘Open Parks’ At End Of Programmatic
Cadreon’s Schmidt On ‘Open Parks’ At End Of Programmatic
1 Oct 2019
FreeWheel’s Discovery Deal, Explained By GM Marcus
FreeWheel’s Discovery Deal, Explained By GM Marcus
30 Sep 2019
Up To Half Of Ad Spend Still Wasted: MediaMath’s Gerszke
Up To Half Of Ad Spend Still Wasted: MediaMath’s Gerszke
30 Sep 2019
Convergence Is Not What You Think It Is: Amobee’s Smolin
Convergence Is Not What You Think It Is: Amobee’s Smolin
30 Sep 2019
Disney/Roundel Alliance Means New Industry Collaborations around Data: PepsiCo’s Subramanian
Disney/Roundel Alliance Means New Industry Collaborations around Data: PepsiCo’s Subramanian
29 Sep 2019
Excess Ads Break The TV Experience: M1’s Spengler
Excess Ads Break The TV Experience: M1’s Spengler
27 Sep 2019
Effectiveness Drives Ad Load: VAB’s Cunningham On TV
Effectiveness Drives Ad Load: VAB’s Cunningham On TV
27 Sep 2019
iSpot.tv Building TV Attribution Platform for Target’s Roundel
iSpot.tv Building TV Attribution Platform for Target’s Roundel
27 Sep 2019
Attribution Is Critical for Advanced TV: Comscore’s Wilson
Attribution Is Critical for Advanced TV: Comscore’s Wilson
27 Sep 2019
From NCC To Ampersand, Andrew Ward Explains Changes
From NCC To Ampersand, Andrew Ward Explains Changes
27 Sep 2019
Analytics Driven By AI Understanding: Google’s Stone
Analytics Driven By AI Understanding: Google’s Stone
27 Sep 2019
Nielsen’s Clarken On Brand Safety & OpenSlate Investment
Nielsen’s Clarken On Brand Safety & OpenSlate Investment
27 Sep 2019