Measurement

News Orgs Need More Precision, Less Partisanship: GroupM’s Norman
1 Dec 2019
TV Companies Uniting Against Duopoly: OpenAP’s Levy
28 Nov 2019
The Past, Present and Future of Deterministic Data and Addressable Advertising
26 Nov 2019
Break The Silos: Horizon’s McElhinney On The Evolving Agency World
25 Nov 2019
TV Ad Attribution Can Go Beyond Outcomes: 605’s Levine
25 Nov 2019
Spectrum Reach’s Kline: Linear and Digital TV Now Pushing Back on the Duopoly
25 Nov 2019
Horizon Media’s Campanelli: ‘First-Party Data Is the Holy Grail’
21 Nov 2019
A+E Network’s Taylor: ‘Attribution Exists in a Way It Didn’t 5 Years Ago’
21 Nov 2019
Discovery’s Sam Garfield: The Full Force of TV Is Full-Funnel Attribution
19 Nov 2019
Fireside Chat: The Future of Advanced TV Relies on Understanding Audiences
14 Nov 2019
Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss
14 Nov 2019
Addressable TV Hitting Scale: 605’s Horner
12 Nov 2019
TV Can Go Deterministic: 605’s Levine
12 Nov 2019
Future TV Ads Are Converging: Amobee, FreeWheel, Zenith Execs Discuss
10 Nov 2019
Forrester Analysts Joanna O’Connell and Jim Nail: Digital and Linear TV Is Still Divided
7 Nov 2019
Scaling-Up Advanced TV: Inscape, OpenAP Execs On Coming Together
6 Nov 2019
Effectv, The New Comcast Spotlight, Focuses On Outcomes: Weaver
5 Nov 2019
Publicis’ Nicole Whitesel: TV Measurement Is Like a ‘Game of Thrones’ Scenario
4 Nov 2019
Streaming Wars Are Not A Zero-Sum Game: Forrester’s Nail
3 Nov 2019
The Industry Has to Come Together to Solve Fragmentation and Friction in TV: Zenith Media’s Vendetti
3 Nov 2019