Measurement

Cardlytics Banks On Purchase Data To Measure Ads
Cardlytics Banks On Purchase Data To Measure Ads
9 Oct 2019
GroupM’s New Majority Ready Initiative Aims to Prepare Media for More Diverse Audiences
GroupM’s New Majority Ready Initiative Aims to Prepare Media for More Diverse Audiences
8 Oct 2019
OpenAP Grows Up: Next Step Is To Become A Marketplace, New CEO Levy Says
OpenAP Grows Up: Next Step Is To Become A Marketplace, New CEO Levy Says
8 Oct 2019
Viewers Like Ads, But Not Too Often: Xandr Research
Viewers Like Ads, But Not Too Often: Xandr Research
8 Oct 2019
Privacy Measures Are Challenging Location-Based Ads: Location Sciences’ Smith
Privacy Measures Are Challenging Location-Based Ads: Location Sciences’ Smith
8 Oct 2019
‘Bigger Than Google’: Meredith’s McCreery On Rebooting Media Sales
‘Bigger Than Google’: Meredith’s McCreery On Rebooting Media Sales
7 Oct 2019
AI To Predict Ad Success From The Storyboard: 605’s Shirole
AI To Predict Ad Success From The Storyboard: 605’s Shirole
7 Oct 2019
It’s About Mattering to Consumers, Not Marketing to Consumers: Mondelez’s Williams
It’s About Mattering to Consumers, Not Marketing to Consumers: Mondelez’s Williams
6 Oct 2019
Pearle Vision CMO Zarkin: Marketing Can’t Be Everything to Everybody
Pearle Vision CMO Zarkin: Marketing Can’t Be Everything to Everybody
6 Oct 2019
Employees Want to Work for Companies Driving Change: Citi’s Breithaupt
Employees Want to Work for Companies Driving Change: Citi’s Breithaupt
6 Oct 2019
Hippo Builds Insurance Brand With Local Knowledge: Collins
Hippo Builds Insurance Brand With Local Knowledge: Collins
6 Oct 2019
‘The Puddle Of Confusion’: ANA’s Liodice Wants CMOs To Re-Focus
‘The Puddle Of Confusion’: ANA’s Liodice Wants CMOs To Re-Focus
6 Oct 2019
The New Auto Advertising Is Precise: TEGNA’s Fagan
The New Auto Advertising Is Precise: TEGNA’s Fagan
6 Oct 2019
The Best Way to Deal With Disruption Is to Lead It: P&G’s Pritchard
The Best Way to Deal With Disruption Is to Lead It: P&G’s Pritchard
4 Oct 2019
How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher
How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher
4 Oct 2019
Nelson: With Roundel, Disney Can Better Meet Brands’ Demands
Nelson: With Roundel, Disney Can Better Meet Brands’ Demands
4 Oct 2019
Local TV Can Easily Flip To Impressions: Hearst’s Wertlieb
Local TV Can Easily Flip To Impressions: Hearst’s Wertlieb
4 Oct 2019
MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki
MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki
3 Oct 2019
IPG’s Engelgau On Identity & People In Marketing
IPG’s Engelgau On Identity & People In Marketing
3 Oct 2019
Email Is Under-Used And Episodic: Epsilon’s Benyo
Email Is Under-Used And Episodic: Epsilon’s Benyo
3 Oct 2019