Measurement

Advertisers Need Attribution Beyond Publishers: Nielsen’s Busignani
Advertisers Need Attribution Beyond Publishers: Nielsen’s Busignani
26 Sep 2019
TV Attribution Making Buyers Smarter: TVSquared’s Kinsella
TV Attribution Making Buyers Smarter: TVSquared’s Kinsella
26 Sep 2019
First-Party Data Needs Third-Party Glue: LiveRamp’s Howe
First-Party Data Needs Third-Party Glue: LiveRamp’s Howe
26 Sep 2019
Target’s Roundel Unit Inks Data Deal with Disney for TV Ad Planning
Target’s Roundel Unit Inks Data Deal with Disney for TV Ad Planning
25 Sep 2019
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
25 Sep 2019
IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider
IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider
25 Sep 2019
CIMM’s Clarke Wants More Multi-Platform Measurement
CIMM’s Clarke Wants More Multi-Platform Measurement
25 Sep 2019
Comscore’s Worthem Wants To Expand Addressable TV Minutes
Comscore’s Worthem Wants To Expand Addressable TV Minutes
24 Sep 2019
Attribution Is Still a Work in Progress: Epsilon’s Hawes
Attribution Is Still a Work in Progress: Epsilon’s Hawes
24 Sep 2019
Innovid Makes Big Data & Analytics Move with Roku Partnership, Chalozin explains
Innovid Makes Big Data & Analytics Move with Roku Partnership, Chalozin explains
23 Sep 2019
Publishers Should Allow Ad Buyers’ Own Data: Beachfront’s Sinton
Publishers Should Allow Ad Buyers’ Own Data: Beachfront’s Sinton
23 Sep 2019
Hulu’s Pause Ads Lift Brands 68%: Helfand
Hulu’s Pause Ads Lift Brands 68%: Helfand
23 Sep 2019
Reduce Exchanges To Boost Transparency: Jounce’s Kane
Reduce Exchanges To Boost Transparency: Jounce’s Kane
22 Sep 2019
AMC’s Addressable Future: Partnerships & Evolution, Gaynor Says
AMC’s Addressable Future: Partnerships & Evolution, Gaynor Says
19 Sep 2019
Connect, Don’t Build: Norman Advises On Ad-Tech
Connect, Don’t Build: Norman Advises On Ad-Tech
19 Sep 2019
TV Ad Loads Must Shrink: OMG’s Sullivan Wants Networks To Change
TV Ad Loads Must Shrink: OMG’s Sullivan Wants Networks To Change
18 Sep 2019
Brand Agency Reviews Should Not Be Spreadsheet Exercises: GroupM’s Proctor
Brand Agency Reviews Should Not Be Spreadsheet Exercises: GroupM’s Proctor
14 Jul 2015
Ad Buyers Need Standardized Viewability Metric: Teads’ Daily
Ad Buyers Need Standardized Viewability Metric: Teads’ Daily
12 Jul 2015
Teads Finds Success with Bet on Video Viewability
Teads Finds Success with Bet on Video Viewability
1 Jul 2015