This year’s upfront sales season for media companies is expected to showcase a variety of innovations to help advertisers engage consumers among a variety of platforms.

Media giant Paramount recently created a manual explaining how advances in viewership measurement help to set the value of ad transactions – or what is known as a currency – in a cross-platform market. The company will share its insights at the Beet Retreat San Juan 2023.

“We feel like we’ve been a leader in a lot of the practical application of some of these new tools and methodologies,” Travis Scoles, senior vice president of advanced advertising at Paramount, said in this interview. “We’ve been able to integrate a lot of these data sources into our existing systems to transact against multiple measurement sources.”

Paramount’s media brands include CBS, Comedy Central, MTV, VH1, Nickelodeon and Showtime, along with streaming platforms Paramount+ and Pluto TV.

“We have an amazing set of streaming assets and platforms that we’re very proud of,” Scoles said. “We’re excited to help share some of our experience and our knowledge this week…and help everyone around understand what we went through — and speed up their own journey.”

The Beet Retreat, a gathering of high-level media executives, will take place at the Condado Vanderbilt Hotel, San Juan, Puerto Rico, February 8-10, 2023. The three-day event showcases high-level panels, group conversations, one-on-one video interviews and lots of opportunities to make new friends.

You’re watching coverage of Beet Retreat San Juan 2023, presented by LiveRamp, Madhive, Magnite, Paramount, T-Mobile Advertising Solutions and VideoAmp. For more videos from the Beet Retreat, please visit this page