Cross-Platform Strategy

NBCU’s Vangeli: One Platform Is a Solution to Industry’s Fragmentation
4 Mar 2020
Samsung Ads Explores Mobile-TV Ad Connection: Scott
4 Mar 2020
Many Agencies Still Have Media Silos: Amobee’s Smolin
2 Mar 2020
NBCU’s Luongo: ‘Powerful Content Creates the Best Environment for Advertising’
2 Mar 2020
Plug Connected TV’s Knowledge Gap: Innovid’s Chalozin
26 Feb 2020
Dentsu’s Maggie Zhang: ‘Measurement Is Not Just the Output’
25 Feb 2020
Addressable Scale Is Growing: LiveRamp’s Prasad
24 Feb 2020
Interoperability Is Key: VideoAmp’s Levine
23 Feb 2020
Xandr Goes To Mexico: Paley On LatAm Expansion
21 Feb 2020
WarnerMedia’s David Porter: The Industry Is Collaborating to Overcome Complexities
19 Feb 2020
NBCU’s Dominick Vangeli: ‘Fragmentation Is at an All-Time High’
18 Feb 2020
Effectv’s Hamilton Wants To Bust Addressable TV ‘Myths’
18 Feb 2020
Six Steps To Converged Ads: 4C’s Gupta
17 Feb 2020
Omnicom’s Steuer: A More Efficient Ecosystem Needs Collaboration
14 Feb 2020
More Measurement Is Coming: Spectrum Reach’s Norris
13 Feb 2020
Forrester’s O’Connell: Data Privacy Is a ‘Big Force’ Shaping the Future of Advertising
11 Feb 2020
Fragmentation Is The Real Challenge: LiveRamp’s Hoctor
10 Feb 2020
Omnicom’s Maron: Connected TV at Its Full Potential Will Be ‘Amazing’
10 Feb 2020
Overcoming Concern On Viewer Data Sharing: 605’s Horner
9 Feb 2020
Brands Can Bring First-Party Data Direct To TV: Samsung’s Scott
8 Feb 2020
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