SAN JUAN, PR — Samsung is preparing to tie together its mobile and connected TV ecosystems in an advertising services upgrade due later this year.
In this townhall discussion for Beet.TV, Michael Scott, Samsung Ads’ head of brand sales in North America, was asked what role mobile plays in his connected TV offering.
“We’re in the process right now of trying to really understand how to work with our mobile team, both in terms of data as well as in terms of inventory,” Scott says.
“There are some exciting announcements that are coming down the pipe later this year that I’m not at liberty to discuss right now, but I think you’re about to see some additional executions that we’re able to augment.”
Launched back in 2015 as “Samsung Smart TV Advertising”, Samsung Ads, a unit inside the giant Korean electronics manufacturer, tracks what audiences are watching on Samsung Smart TV screens, in order to provide targeting data to marketers.
The business unit is able to understand actual viewing, whether it be linear or OTT, by running automated content recognition (ACR) on Samsung Smart TVs, to identify content that is actually being consumed.
Now it claims to have 60% of the consumers visible via industry-deployed ACR technology, whether they ware watching live TV, VOD or playing a console game – in all, around 220 million connected devices, 45 million TVs in 38 million US homes.
“It’s tough to compete on beautiful screen quality when you walk into any retailer and you see this wall of black glass in front of you,” Scott adds. “That’s where content and services really comes in.”
The interview was conducted by Ashley J. Swartz, CEO of Furious Corp.
This video was produced at the Beet Retreat San Juan 2020 sponsored by 605, DISH Media, NBCU, Roundel & Tubi. For more videos from the series, please visit this landing page.