Cross-Platform Strategy

Samsung Ads’ Evans: Clients ‘Open the Doors’ by Measuring Streaming and Linear Together
6 Feb 2020
Advertisers Are Rebooting Their Content: Samsung Ads’ Kim
6 Feb 2020
Samsung Ads’ Meyer: The Gaming Industry Is Advertising’s Next Frontier
4 Feb 2020
TVSquared’s Kinsella Offers OTT Attribution With A Twist
4 Feb 2020
Horizon Media’s Dobarro: To Grow, Brands Need to Be Speaking to Multicultural Segments
3 Feb 2020
What Comes After Cookies? Teads’ Daily Examines
30 Jan 2020
Addressable Extends Ads’ National Reach: DISH’s Arrix
29 Jan 2020
Ampersand Launches ‘The AND Platform’ to Unify Audience and Measurement Across Inventories
23 Jan 2020
New Dawn For TV Upfronts: Amobee’s Smolin
22 Jan 2020
A+E’s Roseann Montenes: With Client Expectations, There’s No ‘One-Size-Fits-All’
21 Jan 2020
‘I Want My OTT’: Vevo’s Judelman Offers Ad Scale
21 Jan 2020
OpenAP Wants More Publishers On Board, Davis Says
20 Jan 2020
With Upfronts Around The Corner, Neutrality Is King: LiveRamp’s Prasad
20 Jan 2020
Data Plus Math Is Ramping-Up LiveRamp, Metcalfe Says
16 Jan 2020
Dentsu’s Maggie Zhang: ACR Creates a ‘More Relevant Experience’
16 Jan 2020
“Hurry Up!” Group M’s Matt Sweeney Urges Broadcasters to Migrate to CTV
16 Jan 2020
Cadreon’s Mantel: Addressable TV Plans Can’t Happen in a Silo
4 Jan 2020
The Quest For Total TV: Gottlieb Seeks The Full Picture
2 Jan 2020
Hearts & Science CEO Matts: Buyers Should Look at Streaming the Way Consumers Do
2 Jan 2020
GroupM’s Thomas Frets About Total Video Measurement
19 Dec 2019
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