Cross-Platform Strategy

Amazon’s Charlotte Maines: Vast Authenticated Reach Brings Advertisers’ Storytelling From ‘Doorstep To Bedroom’
3 Feb 2026
Why CTV Is Becoming the Backbone of Healthcare Marketing: The Trade Desk’s Baron Harper
2 Feb 2026
AI Is Turning Static TV Ad Packages Into Real-Time, Cross-Platform Orchestration: FreeWheel’s Soo Jin Oh
21 Jan 2026
Unified Measurement Across TV and Social Is Finally Arriving: iSpot’s Julie Van Ullen
13 Jan 2026
Streaming, Social, Retail Media Redraw Europe’s TV Ad Market: PubMatic’s Andy Jones
11 Jan 2026
Commerce Media Moves Up Funnel as Brands Test ‘Off-Platform’ Signals
11 Jan 2026
Live TV, AI Search, Retail Media are Set to Converge: Omnicom’s Megan Pagliuca at CES 2026
9 Jan 2026
Commerce Data Pushes Retail Media Beyond the Lower Funnel: Criteo’s Nicole Kivel
7 Jan 2026
Advertisers Want it All: Mass Audience Reach Plus Advanced Targeting in CTV
7 Jan 2026
NBCUniversal Launches ‘LIVE Total Impact’ Tool to Extend Tentpole Event Engagement
17 Dec 2025
Healthcare Marketing Enters New Era: WPP Media’s Adam Arnegger on Power of Video and Connected TV
14 Dec 2025
OpenAP’s Ashley Luongo: How TV Delivers Digital-Level Precision For Pharma Ads
1 Dec 2025
For Zenith’s Hartofilis, CTV is Remaking TV’s Reach in a ‘Smarter Way’
1 Dec 2025
Index Exchange’s Alex Gardner: Contextual Signals Enable ‘Revolution’ In Audience Targeting
23 Nov 2025
Blurring Lines, Collapsing Funnels & Partnering-Up: Unilever’s Sobol On Next Year In Media
20 Nov 2025
Retail Media Is Driving Brand Growth, Not Just Performance: Kroger’s Jenny Holleran
19 Nov 2025
Integrated Commerce Empowers Advertisers to Work Smarter: IPG Mediabrands’ Amie Owen
12 Nov 2025
The ‘New Search Order’ Demands Holistic, Multi-Platform Strategy
11 Nov 2025
P&G’s Marc Pritchard: ‘Timeless Lessons’ and Cultural Relevance Define Enduring Brands
29 Oct 2025
Mondelēz’s Cristina Marinucci: ‘Momentum Over Perfection’ Breaks Data Silos
28 Oct 2025
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