SAN JUAN, PR — In a world of incredible opportunities to reach audiences across new devices, proliferating devices also pose a problem to advertisers looking to understand their marketing effectiveness.
“The trend in TV today or video overall is heavily fragmented across channels<” says Jessica Levine, VP of enterprise solutions, in this video interview with Beet.TV. “It’s becoming more and more important to provide marketers a holistic view of their video investment, which is the largest portion of their overall media investment.
“We’ve also seen a shift in the idea of applying audience targeting beyond age and gender within this new currency and being able to measure it against all of their media, which is inherently more indicative of their customer than just someone based on age and gender.”
Levine says VideoAmp’s software helps advertisers “commingle data sets both on the TV side as well as the digital side”.
VideoAmp aims to help advertisers and media owners plan, package, execute and measure the success of de-duplicated and precisely targeted campaigns that reach linear TV, VOD, OTT and digital consumers.
Earlier, the output acquired IronGrid Data Services, a provider of household level, anonymized television viewership data for eight million US households, to help build out its household TV data, to process the unstructured data that comes from set-top boxes.
Levine was interviewed by TV[R]EV co-founder Alan Wolk at Beet Retreat San Juan 2020, where she was a participant.
This video was produced at the Beet Retreat San Juan 2020 sponsored by 605, DISH Media, NBCU, Roundel & Tubi. For more videos from the series, please visit this landing page.