Cross-Platform Strategy

AT&T’s Fiona Carter to Marketers: ‘If We Don’t Get Inventive Now, We’re Not Going to Survive’
7 Jun 2020
Advertisers Want Agility & Insight: Meredith’s Borsa
1 Jun 2020
Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek
1 Jun 2020
As Cookies Sunset, Horizon’s McElhinney Taps TransUnion For Identity
7 May 2020
Getting Past the TV Upfront to an “Audience-Based World,” Omnicom’s Sullivan
6 May 2020
Mindshare’s Brian DeCicco: The Key Variables Impacting Audience Planning Right Now
6 May 2020
Amplifi’s Mike Law: ‘Reach Is a Big Story in Today’s Marketplace’
30 Apr 2020
“Embrace Agility,” WarnerMedia’s Aversano Advises
29 Apr 2020
Why True Cross-Platform Measurement Is Still Elusive: #BeetU, Session 3
28 Apr 2020
It’s a New Era of Outcome-Based Guarantees, LiveRamp’s Jay Prasad
23 Apr 2020
Walled Gardens Will Benefit From Pandemic: Fromm
9 Apr 2020
Cross-Platform, From Measurement To Measurability: VideoAmp’s Chasin
8 Apr 2020
Brand Marketers Are Focused on Reach During Pandemic, LiveRamp’s Grammier
6 Apr 2020
Digital Will Accelerate Through V-Shaped Recession: Sorrell
2 Apr 2020
VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
2 Apr 2020
Removing Cookies Cleans Up Ads: IBM Watson’s Carr
30 Mar 2020
Innovation Or Instinct: What’s Stopping Advanced TV?: Beet Retreat Panel
23 Mar 2020
LiveRamp’s Travis Clinger: ‘We Have an Opportunity to Transform the Industry’
9 Mar 2020
Embedding Data-Driven Ad Sales Takes Culture Change: Spectrum Reach’s Norris
6 Mar 2020
TV & Digital Ad Teams Must Come Together: Hulu’s Davidov
5 Mar 2020