SAN JUAN, PR — AT&T’s Xandr digital ad unit is expanding its overseas markets, starting with Latin America.
The division includes prior acquisitions like AppNexus and Clypd, making Xandr a key player for helping AT&T TV and video services offer targeted advertising capabilities.
Now Allison Paley, Xandr’s director of corporate strategy, wants to take tehat capability overseas.
“Latin America is a really interesting market for us,” she tells Beet.TV in this video interview. “Not many people know that AT&T has a number of different businesses in the region. AT&T Mexico has an incredible telecommunications business, Warner Media has a thriving media business throughout the region.
“And so we are working more and more closely with our colleagues at our sister companies to look for ways that we can leverage our assets across all the AT&T companies to drive value, not only for customers, but also for the company.”
Paley says Xandr’s overseas expansion auspice includes Europe, Latin America and Asia-Pacific.
Xandr already has a small number of employees in Europe.
But Latin America is the first port of all.
“It’s an up and coming market,” Paley adds. “There’s a lot of interesting things going on. A lot of different people are entering the market with AVOD services and video’s becoming more and more prevalent.
“Sports is also huge and Warner Media has a number of sports properties, and we have a really thriving advertising technology platform in the region.”
Paley was interviewed by TV[R]EV co-founder Alan Wolk at Beet Retreat San Juan 2020, where she was a participant.
This video was produced at the Beet Retreat San Juan 2020 sponsored by 605, DISH Media, NBCU, Roundel & Tubi. For more videos from the series, please visit this landing page.