This week our guest is Doug Rozen, CEO of Dentsu Media Americas. Doug has been a media innovator for many years. We’ve covered him extensively at OMD then 360i and now as the newly named head of media at Dentsu Americas.
Doug articulates the vision of his company as becoming more meaningful to the consumer and to brands. He speaks about marrying sophisticated targeting and AI with personally optimized creative. Meaningful Media is the new mantra at Dentsu, he explains.
Thanks Doug for a fascinating conversation.
Big thanks to Mediaocean, the sponsor of the #BeetCast
And thank you for listening. I hope you enjoy the episode.