Contextual Advertising

Media Context Has Key Role in People’s Attention to Ads: Fireside Chat with OMD’s Chrissie Hanson and Teads’s Monique Pintarelli
21 Aug 2023
‘Signal Loss is Driving Innovation’: Teads President Monique Pintarelli
16 Aug 2023
Out Of Home Advertising Is Hotter Than Ever: OAAA’s Anna Bager
16 Aug 2023
Retail Media Requires Relevance, And AI Could Help: Criteo’s Fischli
31 Jul 2023
Programmatic TV: A New Era of Efficiency and Audience Targeting
14 Jul 2023
Climate Change Will Be Bigger Topic at Cannes: Good-Loop’s Amy Williams
25 May 2023
Epsilon’s Cascisa: It’s Time to Rebuild the Ad Ecosystem for the Open Web
25 May 2023
Teads’ Brown: Attention Can be a Proxy for Outcomes – But the Industry Needs to Get Prepared
23 May 2023
Mediahub’s Piner: TV Advertising Requires a “Human-First” approach
17 May 2023
IRIS.TV’s Garthwaite Re-Imagines Transparency For Streaming TV
29 Mar 2023
Samsung Believes Its TVs Are The Next Gaming Big Platform: Samsung Ads’ Karl Meyer
20 Mar 2023
Digital Formats Are Transforming Outdoor Ads: OAAA’s Anna Bager
13 Mar 2023
Audience Drives Media Plans for Streaming: Mediahub’s Sean Corcoran
22 Feb 2023
Relevance Remains In A World With Less Identity: Bayer’s Gelb
9 Feb 2023
Identity, Context, Attention Support Healthy Media Market: dentsu’s Doug Rozen
8 Feb 2023
Context Levels The Playing Field: Index Exchange’s Barash
6 Feb 2023
Content Signals Provide Foundation for CTV Advertising: PubMatic’s Nicole Scaglione
3 Jan 2023
Contextual Data Provide Deeper Audience Insights for Brands: Nielsen’s Stacie de Armas
29 Dec 2022
Household IDs Can Mislead, Content IDs Address The Moment: IRIS.TV’s Garthwaite
13 Dec 2022
Weather Company Is Growing On All Fronts: Bachstein
26 Oct 2022