Addressable TV

Data-Driven Ads Will Help TV Draw Social Spend: LiveRamp’s Keggin
22 Dec 2021
‘I’ve Automated Myself’: Cadent’s Power Creates Self-Serve Efficiencies For TV Traders
15 Dec 2021
UK Addressable TV Dynamic & Growing: GroupM’s Thomas
15 Dec 2021
UK Health Retailer Boots Leaning Into Targeted TV: CMO Markey
8 Dec 2021
Brands Want TV Makers To Share ‘Whole-House’ Viewing Data: Essence’s Fisher
7 Dec 2021
‘We’re Not Planning Linear-First’ for Next Upfront: Omnicom Media Group’s Kelly Metz
7 Dec 2021
First-Party Data Drive Ad Targeting on CTV: Disney’s Marc Mallett
2 Dec 2021
Audience Data Underpin Growth of Addressable TV: GroupM’s Jen Soch
29 Nov 2021
First-Party Data Drive Better Audience Targeting: Disney’s Lisa Valentino
24 Nov 2021
LG Rides ‘Rocket Ship’ As Post-Pandemic Ads Come To CTV
17 Nov 2021
All Ads Will Be Addressable as TV Evolves: Discovery’s Jim Keller
11 Nov 2021
Not So FAST?: Dentsu’s Stockton Weighs Merits Of Scale & Data
3 Nov 2021
Addressable TV Delivers Results for Linear and CTV Advertisers: WarnerMedia’s Jason Brown
20 Oct 2021
Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance
18 Oct 2021
Tracey Scheppach-
The “Mother of Addressable TV” Calls for a Revolution: “Data Must Be Free” declares Tracey Scheppach
17 Oct 2021
CTV Brings Addressable Advertising at Scale: LG Ads’ Raghu Kodige
27 Sep 2021
Addressable Advertising Marks Convergence of Linear, CTV: Execs from Beachfront, Vizio, Digitas, Discovery, Canoe, Vevo, The Trade Desk and Premion
29 Aug 2021
Advertisers Will Soon Prioritize Addressable TV Over Linear: Finecast’s Harry Harcus
18 Aug 2021
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
30 Jun 2021
Bringing Addressable To Local TV: Premion’s Vilade
17 Jun 2021