Addressable TV

Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
5 Apr 2021
Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal
5 Apr 2021
Addressable Ads Promise Outcome-Based Metrics: Comscore’s Scott Worthem
1 Apr 2021
Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
29 Mar 2021
Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
25 Mar 2021
Addressable Advertising Is Top Priority for TV: Dish Media’s Kevin Arrix
24 Mar 2021
All Eyes On OTT For TV Upfronts: Tubi’s Fitch
10 Mar 2021
Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
9 Mar 2021
Connected TV Will ‘Outpace Market Expectations’: Disney’s Doug Fleming
2 Mar 2021
Roku to Acquire Nielsen’s Advanced TV in a “Transformational” Moment for Television Advertising
1 Mar 2021
Measurement Is Key Challenge for Advanced TV Advertising: Merkle’s Andy Fisher
25 Feb 2021
‘OTT Has Taken Center Stage’ for Consumers, Marketers: SpotX’s Sean Buckley
23 Feb 2021
Digital Video Drives Demand for More Linear Targeting: Xandr’s Pete Doe
17 Feb 2021
AT&T, Others, Honored with Emmy for Addressable TV Innovation
8 Feb 2021
Audience-Based Targeting Provides More Flexibility to Reach Sports Fans: Effectv’s Melanie Hamilton
2 Feb 2021
Going Home: A+E’s Heftman On Viewer Targeting, Social Distancing
27 Jan 2021
Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says
24 Jan 2021
National Addressable Is A Game-Changer: ViacomCBS’ Dean
21 Jan 2021
Where Addressable TV Fits In: Dentsu’s Stockton
19 Jan 2021
Three Trends Rebooting TV Measurement: Comscore’s Algranati
11 Jan 2021
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