Addressable TV

Addressable TV Offers Scale and Impact for Advertisers: Effectv’s Midha
15 Sep 2024
Marketers Can Harness New Tools to Improve Audience Targeting, Ad Addressability
26 Aug 2024
Polling Data & ACR Drive Election CTV Ads, But Linear Holds Up: Direct Persuasion CEO
5 Aug 2024
Addressable TV Ads Give Political Campaigns Granular Targeting
1 Aug 2024
TransUnion’s Davies: Cloud is Enabling New Addressable TV Opportunities
1 Aug 2024
Magnite’s Diamond Looks Ahead To Beet Retreat Berkshires
17 Jul 2024
Connected TV Brings Digital Capability to Linear TV, Accelerating Growth for Unilever
10 Jul 2024
TV’s Fragmentation Lets Brands Reach Audiences Better: DIRECTV Advertising’s Cordes
10 Jul 2024
‘The World’s Most Addressable TV Screen’? United’s Kinective Takes Flight: Richard Nunn
1 Jul 2024
Traveler Data Can Pinpoint Audiences: GroupM’s Brown
26 Jun 2024
CTV’s Ad Tools Deliver Performance, Personalized Audiences: Paramount’s Travis Scoles
13 Jun 2024
The Future of Programmatic Lies in Simplification and Collaboration: DIRECTV’s McGovern
8 May 2024
Streaming TV Could Swing The Election: LG Ads Solutions’ Marlow
7 May 2024
Sports Programming Delivers Engaged Streaming Audiences: Fubo’s Dina Roman
1 May 2024
Identity Is Paramount For Paramount: Scoles Offers Advertisers Real Audiences
18 Mar 2024
Samsung Ads’ Richardson Says CTV Ads Offer Performance & Popularity
12 Feb 2024
Advanced Advertising Is Big Step Toward Media Convergence: WBD’s Noah Levine
8 Feb 2024
Tiles, Takeovers & Targeting: Samsung Ads’ Multi-Touch Offer To Solve Streaming TV Churn
24 Jan 2024
Creative Optimization Boosts Attention to Ads: GroupM Nexus’s Nicola Lewis
21 Dec 2023
AI Helps to Gain Insights Into Audience Data: Dentsu’s Brad Stockton
20 Dec 2023