Addressable TV

Creative Optimization Boosts Attention to Ads: GroupM Nexus’s Nicola Lewis
21 Dec 2023
AI Helps to Gain Insights Into Audience Data: Dentsu’s Brad Stockton
20 Dec 2023
‘We’ll Unveil Ways That Advance the Media Marketplace’: Disney’s Jamie Power
7 Dec 2023
Gen-AI Creative Will Change The Game In 2024: LG Ads’ Marlow
21 Nov 2023
Addressable TV Is Growing Up: Ampersand’s Anastasia Dukes-Asuen
27 Oct 2023
Transformation Of TV Highlights: Teads, VIZIO, Disney, MNTN, Effectv & Telly Execs On Addressable, Outcome-Driven Ads
19 Sep 2023
Ideal Media Plan Includes Ad Addressability: GroupM’s Jessica Brown
11 Sep 2023
Disney, Tubi & NBCUniversal Execs Focus on User Experience In Cannes Panel
6 Sep 2023
‘Addressable Television Is More Than Just Hyper-Targeting: Kevin Arrix, SVP, DISH Media
22 Aug 2023
Beachfront Names Frans Vermeulen as Strategic Adviser Amid Streaming Growth
8 Aug 2023
Comcast’s Pooja Midha On Ad Innovation at Effectv
8 Aug 2023
Marketing Mix Analysis Rocked Our Media & Tech Spending: Joe Keating, Hill’s Pet Nutrition
4 Aug 2023
Creative Optimization Can Supercharge Addressable TV Ads: Finecast’s Nicola Lewis
25 Jul 2023
Addressable TV Can Compensate For Signal Loss, Says Comcast Advertising’s Larry Allen
24 Jul 2023
Addressable Advertising: The Superpower Transforming Media Buying
20 Jul 2023
Spectrum Reach’s Klippel Heads To Cannes With Xumo Set To Zoom
12 Jun 2023
DIRECTV’s Groner: TV Needs Sophisticated Tech to Fix Frequency Problems
9 Jun 2023
CBS’ Subramanyam: Thinking About Scale and Addressability Together
6 Apr 2023
Fox’s Darren Sherriff on What Needs to Happen for National Addressable Ads on TV
29 Mar 2023
Paramount’s Travis Scoles: TV Needs to Embrace Complexity While Breaking Down Silos
23 Mar 2023