Adobe’s Combined Ad Cloud Tackles User Experience

VIEQUES, PR — The latest cloud in Adobe’s sky is advertising, after the software giant last week launched Adobe Advertising Cloud, combining its Media Optimizer tool with its TubeMogul acquisition. The acquisition gives Adobe chops in the fast-growing world of video advertising. But what is the watch word for the company as it helps publishers and advertisers […]

 

Beet Retreat Explores Pain Points Of Cross-Platform Measurement w/ Google, Charter, Adobe, Comcast

MIAMI – When the subject is unified audience measurement across viewing platforms, expect metaphors to abound. “Putting lipstick on a pig,” “Chicken and the egg” and “Push the envelope” are among them. And so it was during a panel discussion at the recent Beet.TV. Retreat 2016 as a panel of experts from across the video […]

 

Audience And Context Go Hand-In-Hand: Adobe’s Minmaugh

MIAMI — Take two bottles in to the shower? In advertising these days, strategies appear to have bifurcated along just two such lines. In one, clients continue buying inventory around content deemed to match their target demographic. In the other, they buy super-targeted specific customers, regardless of where they are reading or viewing. But strategies don’t have […]