Lauren Fry
Beet Retreat Panel Targets The Cross-Device Conundrum: Sorenson, Simulmedia, TiVo
MIAMI – Finding needles in hidden haystacks just might be the best metaphor for the current state of cross-platform targeting. As was evident during a panel discussion during the recent Beet.tv Retreat 2016, approaches vary by company and are limited to the best data sources until better ones come along. For Sorenson Media, which uses […]