Beet Retreat Panel Targets The Cross-Device Conundrum: Sorenson, Simulmedia, TiVo

MIAMI – Finding needles in hidden haystacks just might be the best metaphor for the current state of cross-platform targeting. As was evident during a panel discussion during the recent Beet.tv Retreat 2016, approaches vary by company and are limited to the best data sources until better ones come along. For Sorenson Media, which uses […]

 

Customer Data Unlocks Campaign Success, Simulmedia’s Storan Says

MIAMI — It’s the outfit that promises advertisers guaranteed business returns, even from television advertising. So what does Simulmedia say is the key to unlocking results? Brands win best when they bring first-party data to the table, says the company’s Jeff Storan. “The types of advertisers with which we’ve been able to deliver the most value are […]

 

How Simulmedia Tracks The ROI Of Linear TV: VP Storan

FORT LAUDERDALE — It may be old-fashioned linear TV, but that doesn’t mean you can’t bring internet-like next-gen ad measurement to the ‘ol box. That’s what Simulmedia, the ad technology vendor, is doing. Although the company focuses on helping clients find the best inventory in linear television, not online video broadcasts, Simulmedia strategy VP Jeff Storan says buyers […]