CFlight Helps Buyers Take Flight: Simulmedia’s Morgan

LONDON — Eight months after NBCUniversal rolled out its new measurement currency for quantifying time-shifted and on-demand viewing on any platform, one exec thinks the deployment is a game-changer. NBCU’s aim with CFlight was to give advertisers a sense of how their marketing campaigns are being seen, regardless of time or location. In this video interview with […]

 
 

TV Must Put Marketers In Charge: Simulmedia’s Morgan

When you run a mass medium like TV and the largest advertising channel in the world, you hold all the cards. At least, you used to. TV operators are familiar with setting the terms of the deals through which marketers get to buy air-time – even the very process which leads to deals getting done […]

 
 

Simulmedia’s Piccone Uses OTT To Grow Big Brands’ Reach

Is live or on-demand TV a bigger opportunity for advanced ad targeting technology? A growing number of companies is choosing both, rather than either. Case in point – Simulmedia, which had, until now, majored on lighting up advertiser access to linear TV spots using data techniques, is now adding over-the-top TV ad inventory to its offering. Through […]

 
 

Simulmedia’s Morgan On Xandr: It’s All About The Partnerships

SANTA BARBARA, CA – Dave Morgan certainly knows the value of partnerships when scaling advanced audience targeting for television. So when he takes in the aspirations of AT&T’s Xandr, it’s the partnering theme that gets his attention. “There’s a really big mission. Whether AT&T itself is going to be able to do it or not […]

 
 

Addressable Will Be A ‘Critical Complement’ To Broad-Reach TV: Horizon’s Campanelli

SANTA BARBARA, CA – The biggest play for AT&T’s new Xandr unit is the marriage of high-quality content with technology and its satellite delivery system for addressable television, according to Horizon Media’s Dave Campanelli. “Theoretically, they are the first ones to put it together,” says Campanelli, who is EVP, Co-Chief Investment Officer for the media […]

 
 

Audience Delivery Across Platforms Will A Big Focus Of Upfront: Omnicom Media Group’s Jonathan Steuer

While it’s clear that the ratings erosion in linear television “dam has broken,” more networks offering their audience audience targeting solutions means more walled gardens, according to Jonathan Steuer, Chief Media Officer, Omnicom Media Group. Meanwhile, during this year’s TV Upfront season, “There’s going to be a much bigger focus on delivery across all platforms,” […]

 
 

Navigating New Solutions: Simulmedia, IAB, DISH, Videology, Google Execs Discuss

MIAMI — The medium of television is moving faster than than it has in decades, maybe even ever, as new opportunities to deliver, measure and monetize programming emerge almost weekly. In advertising, buyers are getting excited about a world in which planning moves beyond the broad demographic audience targeting of yore, to a world of […]

 
 

Oracle Data Cloud’s Daniel Harrison On The Quest For Holistic Digital, TV Planning And Activation

MIAMI – It’s hard to think of a company that has ramped up more data prowess than Oracle Data Cloud. But even with companies like BluKai, Datalogix, AddThis, Crosswise and Moat under its wing, achieving unified cross-screen audience measurement isn’t going to be a cake walk. “That is certainly one of the objectives for us […]

 
 

Simulmedia Switches On SaaS To Plug TV’s Hole, Dave Morgan explains

The man who founded early ad platforms Tacoda and Real Media is ready to have another go at running another ad-tech company with a self-service model. Simulmedia CEO Dave Morgan tells Beet.TV his current company, which helps advertisers and agencies link consumer purchase behaviour to set-top box data, will switch on a software-as-a-service model in the next couple […]

 
 

Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV

VIEQUES, PR – There’s no shortage of data to apply to linear television audience targeting and, likewise, a variety of ways to attribute campaign results. In the middle lies the customer experience, which is also data-fueled and growing more sophisticated by the day. These and other insights emerged from a discussion about enhancing the value […]

 
 

Simulmedia’s Siegel Fancies Self-Serve Ad Planning Model

VIEQUES, PR — The company started by the founder of Tacoda and Real Media to help advertisers data-target their TV ad buys now plans to give its customers more hands-on control. Simulmedia, founded by Dave Morgan, is the latest video ad-tech company to try moving more of its technology to a self-service model. In this video […]

 
 

Predictive TV Targets Purchasers, Not Demos: Simulmedia’s Zimbalist

LAS VEGAS – People who are fixated on the future of television are missing a great opportunity to mine linear TV right now. And best prospecting asset is a marketer’s own first-party data. That’s the worldview of Michael Zimbalist, CMO of marketing technology company Simulmedia, as he takes in the activities at CES 2017. “The […]

 
 

Beet Retreat Panel Targets The Cross-Device Conundrum: Sorenson, Simulmedia, TiVo

MIAMI – Finding needles in hidden haystacks just might be the best metaphor for the current state of cross-platform targeting. As was evident during a panel discussion during the recent Beet.tv Retreat 2016, approaches vary by company and are limited to the best data sources until better ones come along. For Sorenson Media, which uses […]

 
 

Customer Data Unlocks Campaign Success, Simulmedia’s Storan Says

MIAMI — It’s the outfit that promises advertisers guaranteed business returns, even from television advertising. So what does Simulmedia say is the key to unlocking results? Brands win best when they bring first-party data to the table, says the company’s Jeff Storan. “The types of advertisers with which we’ve been able to deliver the most value are […]

 
 

FCC Cable Box Reforms Make Data-Driven TV Urgent: Simulmedia’s Morgan

SEVILLE – Government regulation “FCC 16-18” may sound innocuous enough – but the implications of the Federal Communications Commission’s decision to open up set-top box hardware will be far-reaching. The rule would compel cable companies to offer their programming not just over their own boxes but through those of third-party vendors, too. One ad industry […]

 
 

How Simulmedia Tracks The ROI Of Linear TV: VP Storan

FORT LAUDERDALE — It may be old-fashioned linear TV, but that doesn’t mean you can’t bring internet-like next-gen ad measurement to the ‘ol box. That’s what Simulmedia, the ad technology vendor, is doing. Although the company focuses on helping clients find the best inventory in linear television, not online video broadcasts, Simulmedia strategy VP Jeff Storan says buyers […]

 
 

TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone

It’s now a digital advertising world – but that is far from meaning good ‘ol TV is on the shelf, overtaken, when it comes to measuring the relative performance of media spend, says an ad tech exec. “With the whole mantra that ‘television is dead’, actually, what we’re seeing is that it’s very alive and […]

 
 

Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan

Brand TV advertising these days is something of a scattergun approach – you pay to reach large audiences, but you can’t guarantee the distribution will really achieve the desired result. Increasingly emboldened by the guarantees that are offered by online advertising, some TV ad buyers are calling for an improvement. And that is what former Tacoda head honcho Dave Morgan‘s current […]

 
 

Simulmedia Shows Purchase Outcomes From TV Ads: Glantz

FORT LAUDERDALE — Dave Morgan’s latest advertising technology venture, Simulmedia, has already been helping advertisers buy ads on linear TV using digital data. Now it is also helping them close the loop, showing how TV ads lead to confirmed purchase behavior. “We have access to set-top box data,” Simulmedia business development manager Michael Glantz tells Beet.TV […]

 
 

Being a Change Agent = Reading Trends, Simulmedia’s Dave Morgan Says

The ad market should brace itself for huge digital transformations in the next few years. Changes that have been afoot for sometime now are on the cusp of hitting the market hard, says serial entrepreneur Dave Morgan, Chief Executive Officer for Simulmedia, who talked about these shifts in the ad business in this interview with Beet.TV. Look for a convergence […]

 
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