Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year

Comcast’s cable TV ad sales unit is launching a new agency dedicated to making creative ad assets for smaller advertisers. Speaking at Beet Retreat in the City, “We’re Going Local!” , Brendan Condon,  Comcast Spotlight CEO, said: “If you don’t have good creative, your ad’s not going to work … especially when you’re thinking about […]

 

Giving Local TV Digital Super-Powers: Comcast Spotlight’s Condon

Local TV may be commonly thought of as that linear channel from which advertisers are retreating to digital – but Brendaon Condon says it doesn’t have to be that way. The chief revenue officer at Comcast Spotlight, Comcast Cable’s ad sales unit, says he can help bring ad spend back to local cable – by […]

 

Beyond Cars, Comcast’s Instant Impact Goes Large: Brendan Condon

What happens on the road can also go off-road. That is what Comcast Cable’s Spotlight ad sales division is thinking about one of the software suites it launched to power new-wave TV ads. The group’s Instant Impact is an analytics platform that shows the impact on web traffic from airing an ad on Comcast, within 30 […]

 

Admore’s Condon Aims To Automated TV Ad Delivery

MIAMI — Celebrating its third birthday this quarter is Admore, it’s a division of Frank Canella’s Canella Media, a company aiming to bring direct-response mechanisms to television. Led by president Brendan Condon, a former AOL international ad exec, the Temecula, CA-based outfit’s platform numbers an automated system for using a single insertion order to buy across TV, […]

 

Programmatic TV Buying on the Horizon

Programmatic advertising has flourished digitally, but in time it will spread further to TV, says Brendan Condon, CEO of Media Property Holdings, which operates like an ad network but for TV buying by aggregating TV spend across multichannel video providers, syndicators and local broadcasters. But there are ways to automate it through addressable technology and […]