Broadcasters Must Go Holistic In TV’s Fuzzy Future: Ooyala’s Braley

LAS VEGAS – The future is more complicated than it used to be. Now, a broadcaster’s go-to-market TV strategy can’t be just one distribution channel; it has to be many. That was the verdict of several executives on a panel of industry folk assembled to discuss TV companies’ response to the burgeoning new multi-screen future. The key […]

 

Ooyala Links with Microsoft for Artificial Intelligence Video Insights

LAS VEGAS — While there’s lots of people populating video content, it takes too many others to screen and label it. That’s where artificial intelligence can provide a big assist. While “it’s early days” in such use of AI, “it’s an exciting solution to bring to market,” says Scott Braley, GM, Advertising Platforms, Ooyala, which […]

 

Is Viewability A Sideshow? Moat, Ooyala & Eyeview Discuss

VIEQUES, PR — Digital advertisers need a common metric for what constitutes user-viewable video inventory – but they shouldn’t rely on it as the prime driver of their strategy. That is according to a trio of ad-tech execs whose companies help bring some visibility to the problem, but who say the challenge is greater than that. Almost […]

 

Ooyala’s Braley Connects Content To Advertisers For Broadcasters

VIEQUES, PR – It is now more than two years since Ooyala, a video advertising services provider, acquired peer Videoplaza, with its strong client base in the European broadcasting segment. The combined entity, now also part of Australia telco Telstra’s family, has spent the time since merging its respective strengths, and is now ready to go […]

 

Ooyala Combines Ad-Tech For Higher Publisher Yield: GM Braley

COLOGNE — One source of ad demand is good, multiple sources all facing off against each other is better. That’s why video ad-tech platform Ooyala has combined its Pulse ad server and programmatic toolset to let publishers pool demand sources for better effect. Ooyala’s programmatic GM Scott Braley says the reboot is called a “Holistic Ad Decisioning” platform. According […]

 

‘We Don’t Believe In Standalone SSPs’: Ooyala’s Braley

CANNES — A couple of years back, video ad-tech outfit Ooyala acquired peer Videoplaza to combine geographic footprints and technological capabilities in a single company. Now the joined-up outfit is going to market. “We have invested in the ad-tech business since acquiring Videoplaza a couple of years ago,” Ooyala programmatic GM Scott Braley tells Beet.TV on the company’s first […]