How 605 Has Helped Charter’s Data-Driven TV Ad Sales

MIAMI — The announcement was made in the summer but, already, it seems like cable operator Charter and TV ad data tech outfit 605 have converted their partnership in to visible results. In July, the pair announced 605’s methodology and technology would be used by Charter to fuel census-based TV measurement and analytics. In this recorded […]

 
 

Spectrum Reach Testing Addressable Linear TV In New York, Los Angeles: SVP Rob Klippel

MIAMI – Spectrum Reach has been running test campaigns in Los Angeles and New York for its first addressable advertising offering on linear television with the goal of having both markets activated this year. “We’ll have five million households by the end of 2018 and then expand to the rest of our footprint and beyond,” […]

 
 

Beet Retreat Explores Pain Points Of Cross-Platform Measurement w/ Google, Charter, Adobe, Comcast

MIAMI – When the subject is unified audience measurement across viewing platforms, expect metaphors to abound. “Putting lipstick on a pig,” “Chicken and the egg” and “Push the envelope” are among them. And so it was during a panel discussion at the recent Beet.TV. Retreat 2016 as a panel of experts from across the video […]

 
 

Google’s Jen Koester: “We will be an open platform for the future of TV”

MIAMI – When it comes to what’s next in TV, Google’s goal is to operate as an open platform for future of TV. “We enable buyers and sellers to activate on data, to support direct deals, and to support programmatic in a seamless and efficient way,” says Jennifer Koester, Director Telco and Video Distribution at Google, in this […]