VIA BEETCAM– The media industry is reimagining what it looks like going forward given the Coronavirus pandemic. In an interview via BeetCam, Ashley J. Swartz, CEO and founder of Furious Corp., discussed some of the upsides and challenges involved with shifting the industry to working from home. There are no longer tools in the arsenal […]
MIAMI – A lack of television advertising inventory yield optimization by media companies can lead to “extreme volatility in pricing” to the tune of nearly 10% of topline revenue. “That is ultimately what is driving the opportunity cost of not maximizing yield,” says Furious Corp. CEO Ashley J. Swartz. Furious Corp. began operations in 2014, […]
MIAMI – Walled gardens. “Barbarians” at the gates of the television industry. Coming together to solve shared challenges. These were some of the propositions at the recent Beet Retreat, as articulated by Furious Corp. CEO Ashley J. Swartz. As she has traditionally done, Swartz—who was both a participant and panel moderator at the Retreat—provides a […]
Every year I provide Beet.TV audiences with the most relevant takeaways and insights I’ve found at CES for the advertising and media industry. CES 2017 proved to be a year that foreshadows incredible impact on the advertising industry. With the ‘Internet of EVERYthing’ and autonomous devices, shopping behaviors and the consumer touch points brands have today […]
LAS VEGAS – Here are some of the take ways from CES 2016 as seen by Ashley J. Swartz, CEO of Furious Corp and frequestn commentator on Beet.TV More Devices, More Touchpoints, More Connections Mean More Data: “The ever increasing number of devices, connections and consumer touchpoints mean more data and more ways to reach […]
While programming has been cited as a motivator for the AT&T-DirectTV deal, the biggest benefits may lie in wireless and Latin America, says Ashley J. Swartz, founder and CEO of Furious Minds, in a commentary for Beet.TV. “What does this deal have that Comcast-Time Warner lacks? That’s wireless,” she says. “Think about the opportunity using […]
LOS ANGELES – Media companies have greater potential to optimize advertising sales as they capture the attention of different consumer groups. As a provider of data science and artificial intelligence solutions to video publishers and television broadcasters, Furious is part of the “connective tissue” that joins buyers and sellers in the media marketplace. “We are […]
LOS ANGELES – Rapid changes in consumer habits, public policies and advertising technology have disrupted the media marketplace in the past couple of years. Marketers, agencies, media outlets and ad-tech companies are grappling with these shifts. Five key themes emerged in discussions about the future of advertising and media at this year’s Beet Retreat conference, […]
Until now, the prospect of retailers using data to follow a customer in and out of store, ultimately aiming to attribute an end purchase back to an ad exposure, was a lofty goal – but rather complex to achieve. But two trends are making it a reality: The growing proportion of retail that occurs in […]
SAN JUAN, PR – Like clockwork every year, predictions are made that addressable TV is nearing a tipping point and will soon become ubiquitous. But TV buyers and sellers are still coming up against significant headwinds that have slowed adoption. “There’s this dark side of addressable with many challenges yet to be addressed, and we […]
SAN JUAN, PR – Today, addressable TV inventory is a limited commodity that fetches a high price, and programmers and distributors tend to sell as much of it as they possibly can. But this approach won’t always increase the value of a linear TV portfolio and may even cause the value of spot inventory to […]
LONDON – The US advertising industry could take a lesson from the European market and learn how to cooperate across divisions, according ot Ashley J. Swartz, CEO and founder of Furious Corp. Swartz spent time in London interviewing industry executives based in the UK and the rest of Europe for Beet.TV ad the Future of […]
Traditionally, TV has suffered from estimating knowledge about its viewers. The industry has come to call this “probabilistic” targeting. But its flip side, “deterministic” targeting, promises to give advertisers more accuracy by using real viewer data to find the known audiences. As LiveRamp explains it: Deterministic: “Create device relationships by joining devices using personally identifiable […]
The biggest retailers on the block may have stolen a march when it comes to using data for smarter marketing – but soon others will get to benefit from that lead. Speaking with Beet.TV in this video interview, the owner of a software platform powering supply-and-demand advertising data for media companies observes a shift. “If […]
SAN JUAN — As much of the advertising landscape moves from human-, direct-sold advertisements to a data-infused, automated process, does the nature of TV become mechanistic along with it? That was one of the many tricky balances debated in a fireside discussion at Beet Retreat between Turner EVP of data strategy and product innovation Jesse Redniss […]
SAN JUAN, Puerto Rico—For local television, the 2018 election cycle was tantamount to an early Christmas present. And although 2020 promises to be even better sales-wise, TV providers have to speed up their efforts to roll out targeted, impression-based advertising without cannibalizing their “core bread and butter traditional linear inventory,” says Furious Corp. CEO Ashley […]
SAN JUAN, Puerto Rico—Beet Retreat 2018 brought together the entirety of the advertising industry value chain to help define the semantics surrounding advanced television and provide a clearer picture of measurable business outcomes. What follows is the five-minute synopsis of Ashley J. Swartz, who serves as “dean” of the annual event as well as CEO […]
TORONTO – As she takes in the proceedings at the Future of TV Advertising Forum, Ashley J. Swartz sees a spirit of collaboration toward making television easier to buy along with a “petri dish of opportunity” for marketers. This “interesting construct of a market” with huge geography and “not a lot of people” still has […]
When Ashley J. Swartz hears the word relevance, the term renaissance comes to mind. Having doubled down on television “not only surviving but thriving,” she sees AT&T’s The Relevance Conference as the confluence of TV’s potential future in one place. “I think it’s incredibly exciting to see that some of the leaders in the marketplace […]
VIEQUES, PR – Six years ago, the NewFronts were birthed to serve a burgeoning video marketplace. Sellers hoped to cash in on consumer viewing behavioral shifts while charging advertisers broadcast television-like CPM’s. “Guess what happened? Nobody was buying,” recalled Carl Fremont, Global Chief Digital Officer at media agency MEC. That’s because there was no measurement […]