MIAMI – Walled gardens. “Barbarians” at the gates of the television industry. Coming together to solve shared challenges. These were some of the propositions at the recent Beet Retreat, as articulated by Furious Corp. CEO Ashley J. Swartz.
As she has traditionally done, Swartz—who was both a participant and panel moderator at the Retreat—provides a recap in this video interview that summarizes three days of sometimes intense but always insightful dialogue. The conference theme was Targeted TV, It’s About To Scale.
This year’s gathering at the SLS Miami Brickell boutique hotel did not lack for differences of opinion—not to mention points of view. This was to be expected given the presence of multiple broadcasters, operators, content distributors and adtech companies vying for their piece of the future of TV.
Swartz defines the overall mood as “a call to arms” while acknowledging that attendees “share a lot of the same problem sets.”
By the last day of the event, “We sort of came full circle,” Swartz says. “That led us to this point of arrival of collaboration. How do we work together as an industry to solve what are fundamentally business problems, not ad or adtech problems?”
Among her more salient observations: “What we can’t be remiss in overlooking or forgetting is that this is about hearts and minds. EQ, emotional intelligence, is going to be more important than IQ or technology, capabilities, functionality, data, addressability.”
This video was produced at the Beet Retreat Miami, 2017 presented by Videology along with Alphonso and 605. For more videos from the event, please visit this page.