#BeetCast: Investing in Diversity Needs More Inclusive Planning and Measurement, Spark Foundry’s Jason Smith

While we are focused this week on our June 23 Responsible Media event around  initiatives from GroupM, other media agencies charting their own course to to a more inclusive, sustainable media landscape. In this week’s episode of the #BeetCast we explore the topic through the initiatives of the Publicis Groupe and the Spark Foundry agency. […]


Privacy Measures Are Challenging Location-Based Ads: Location Sciences’ Smith

The ability of smartphones to send consumers’ locations to brands, linking up to marketing platforms, seems like a super-power – promising to make clear how an exposure to an ad can drive increased footfall to a particular store. But, whilst few people are talking about it, the world of location advertising signals is also plagued […]