For Media Buyers, 2019 OTT Means Taking Risks & Streamlining: Publicis Media’s Whitesel

LAS VEGAS — At the recent Beet Retreat, Beet.TV heard several ad industry executives grumble that advertisers’ commitment to spending in advanced digital television environments was still experimental. But, if addressable TV ad spend is still small-scale, it may be a function as much of available ad space and success proof as of ad buyers’ […]

 
 

Major Agencies Will Collectively Monitor Brand Safety with “Advertiser Protection Bureau”

MIAMI-A group of 4A’s member agencies is banding together under the aegis of the organization’s new Advertiser Protection Bureau (APB) to collectively monitor the environments in which their clients’ advertisements appear. The APB establishes a process in which risky environments are flagged and then investigated by agency-client teams. Announced today at the 4A’s Accelerate conference, […]

 
 

Publicis Media’s Shlachter Looking For The Actionable And Impactful At NewFronts

Not quite a decade old, the Digital Content NewFronts “have matured quite a bit” in the past few years, providing a bigger platform for the raft of digital content and tech providers to mingle with agencies and brands. It’s a gathering where agencies and their clients size up trends in consumer technology, content consumption and […]