Performance Marketing

Best Buy Touts Data, New Marketplace and CNet Partnership to Lure Advertisers
30 Jun 2025
Instacart Demands a Return on Premium Video, Just Like Search
25 Jun 2025
Comcast’s Todd Arata on Building Trust, Balancing Brand with Performance, and the Future of Big-Screen Storytelling
25 Jun 2025
Roku-Amazon Partnership Creates Largest CTV Identity Solution, Driving Performance Gain
22 Jun 2025
Data Creates Serendipity that Makes Brands Heroes: Uber Advertising’s Edwin Wong
19 Jun 2025
Pfizer’s Josh Palau: In-House Media Teams Create Speedy ‘Goal Alignment’
21 May 2025
Icon Media Direct’s Minnie Dimesa: Independence at The ‘Speed of Innovation’
18 May 2025
From Protection to Performance: DoubleVerify’s Zagorski on Media’s Changing Market
13 May 2025
Dentsu’s Jeff Greenspoon: AI, Deep Learning and the End of the ‘Free Pass’ in Media Performance
12 May 2025
Razorfish’s Eddie Gonzalez: Data-Driven Experimentation Isn’t a Contradiction
7 May 2025
Taboola CEO Adam Singolda: Performance Advertising, AI and Open Web are Digital Media’s Future
5 May 2025
Zenith’s Colleen Hotchkiss Calls for Better Media Balance of Performance and Branding
16 Apr 2025
Personalization, Retargeting Key to Albertsons’ CTV Approach
7 Apr 2025
Boundless Commerce: CMO, CCO Roles Blur as Shopping, Media Converge
25 Mar 2025
AI Delivers Results for Marketers Amid Shifts in Consumer Behavior: Google’s Sadie Thoma
16 Feb 2025
AI Helps Publishers Provide Contextual Signals to Brands: EXTE’s Mat Doherty
10 Feb 2025
The Race for Premium Inventory in Commerce Media: Omnicom Media Group, Criteo, Uber Execs Explain
23 Jan 2025
Brits Still Love Live TV, Says Kinesso’s Odeneye
12 Jan 2025
Mobile Games Engage Broad Group of Consumers With Brands: Zynga’s Gabrielle Heyman
6 Jan 2025
Addressable TV Advertising Set for Takeoff as Buyers Seek Performance: Go Addressable’s New Chairman
18 Dec 2024
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