Outcome Measurement

Perion’s Tal Jacobson: CMOs Still Can’t Show CFOs What Their Media Dollars Actually Do
14 Jul 2025
Instacart Demands a Return on Premium Video, Just Like Search
25 Jun 2025
TV Is Now a Full-Funnel, Data-Driven Powerhouse: Comcast Advertising’s Dawn Williamson
19 Jun 2025
Data Creates Serendipity that Makes Brands Heroes: Uber Advertising’s Edwin Wong
19 Jun 2025
Cannes and Commerce: OMD’s Irving Sees Retail Media Collapsing the Funnel
10 Jun 2025
Cint’s Robinson: Measurement Is Key as Ad Ecosystem Gets More Crowded
4 Jun 2025
The Trade Desk’s Jeff Daniel: Our CTV Campaign With Kinective Media Delivered 250,000 New Households for Luxury Brand
1 Jun 2025
NewFronts 2025 Showcased FAST, Shoppable TV and Data Innovation: Samsung Ads’ Michael Scott
28 May 2025
Adelaide CEO Marc Guldimann: ‘It’s 2025. Why Are We Still Talking About Viewability?’
28 May 2025
Teads’ Neala Brown: The Real Reason Attention Metrics Matter So Much at the NewFronts and Upfronts Talks
15 May 2025
Innovid’s Smith: Actionable Ad Results Needs Independence, Intelligence and Innovation
13 May 2025
McKinsey’s D’Angelo: Balance Ad Precision with Practicality
6 May 2025
CMX’s Melissa Gallo on the Future of Retail Media: ‘Tailored Data, Transparent Measurement, Real Performance’
4 May 2025
PayPal’s Mark Grether Unveils Ambitious Offsite Ads Strategy, Touting ‘Transaction Graph’ as Future
30 Apr 2025
CTV Advertising Faces a Transparency Reckoning, Says Rain’s Director Nyurenberg
14 Apr 2025
CTV Offers Early-Stage Brands Targeted Reach, Premium Environment, Says ŌURA’s Reynolds
14 Apr 2025
CTV Measurement Is Rapidly Evolving to Show Outcomes: Havas Media’s Parvati Vaish
18 Mar 2025
Purchase Data Emerges as Critical Currency for CTV Measurement: Affinity Solutions’ Damian Garbaccio
16 Mar 2025
Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table
4 Mar 2025
TV’s Role as Performance Medium Is Rapidly Evolving: Mindshare’s Dominick Pace
2 Mar 2025
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