Outcome Measurement

Comcast Advertising Taps Mastercard Purchase Data to Enable Sales Attribution
23 Nov 2025
Tie Media to Patient Outcomes: Genentech’s Gozde Dinc on Measuring Success in Healthcare Ads
17 Nov 2025
Advanced TV Turns Awareness Into Measurable Action: Swoop’s Kate Ludwig
3 Nov 2025
Amex Banks On New Ads Platform To Boost Incremental Sales
22 Oct 2025
In-Store Retail Media Is ‘Where the Puck is Going,’ Says T-Mobile’s Cherian Thomas
20 Oct 2025
From Lean-Back to Lean-In: LG Ad Solutions Sees TV as a Direct Action Channel
17 Oct 2025
TikTok Tackles Attribution’s Blind Spot, Starting With Google Analytics
15 Oct 2025
Scale, Data and Trust Differentiate Our Expansion Into Commerce Media: Mastercard’s Jill Moser
13 Oct 2025
LUMA Partners’ Terry Kawaja: Gaming Offers CTV Alternative to Strained Supply Constraints
8 Oct 2025
Retail Data Is an Enabler, Enhancer and Arbiter for Modern Advertising: Dentsu’s Bruce Williams
7 Oct 2025
TV’s Emotional Reach and Data Advances Drive Healthcare Marketing Impact: Swoop’s Quinn Borsuk
21 Sep 2025
Circana’s Cara Pratt: ROI Clarity Trumps Speed and Precision as Company Integrates Two Major Acquisitions
9 Sep 2025
T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’
3 Sep 2025
T-Ads’ Anthony Di Muccio: Marketers Don’t Just Want Data—They Want Outcomes
27 Aug 2025
Leaders from PMG, Simulmedia, Mobian and Attain Debate Advertising’s Next Frontier: Meaningful Outcomes, Not Messy Metrics
26 Aug 2025
WPP Media’s Lauren Lavin: Retail Media Networks Face Consolidation as ‘Grading Your Own Homework’ Era Ends
25 Aug 2025
‘Investment-Led Creativity’ Helps Brands Maximize Impact of Advertising: Zenith’s Heather Sparks
24 Aug 2025
Retail Media Must Prove Its Value Through Incremental Reach and Outcomes: Instacart’s Adam Silverblatt
18 Aug 2025
Retail Media Leaders from Criteo, Best Buy, Mindshare and HEB Share Insights on Innovation
13 Aug 2025
MiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOs
10 Aug 2025