Media Planning & Buying

Our Rebrand Reflects Disintermediation Trends: Nexxen’s Kara Puccinelli
15 Aug 2023
Sustainability Is Now Key Part of Media Responsibility: GARM’s Rob Rakowitz
10 Aug 2023
Zenith’s Rolli Wants To Up-End Attention Norms To Popularize Interactive Video
8 Aug 2023
Omnicom’s New Beauty Co-Lab ‘Pioneers’ Fresh Agency Approach For L’Oreal
7 Aug 2023
Go Interactive: Dentsu’s Stringer On Game Ads And The Rise Of The Participatory Generation
1 Aug 2023
Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson
27 Jul 2023
Debating In The Berkshires: O’Connell Wraps-Up Beet Retreat Discussions
25 Jul 2023
Addressable TV Can Compensate For Signal Loss, Says Comcast Advertising’s Larry Allen
24 Jul 2023
Sustainability Is Possible With Ad Industry’s Ingenuity: Ad Net Zero’s John Osborn
29 Jun 2023
Sustainability Isn’t the Enemy of Advertising Strategies: UM’s Martin Bryan
29 Jun 2023
Yahoo CRO Talks Data-Driven Strategy, Connected TV
26 Jun 2023
Carat’s Law Sees Optimism Amid Disruption On The Road To Cannes
6 Jun 2023
Branding and Performance Marketing Work Hand-in-Hand: Wavemaker’s Sharb Farjami
1 Jun 2023
Mindshare’s Gerhart Sees Swing From Pure Performance Ahead Of Cannes
31 May 2023
Audience Targeting & Business Confidence Will Drive This Year’s Upfront TV Ad Deals
19 May 2023
Good Leadership Is Grounded in Solid Values: Kerv’s Marika Roque
17 May 2023
Kargo’s Harry Kargman Aims To Disrupt CTV Landscape With Innovative Ad Formats
16 May 2023
NewFronts’ New Tricks: Democratized Access & Big Business
9 May 2023
Magnite’s Barrett Sees A ClearLine To Programmatic Maturity, Even Minus The DSP
19 Apr 2023
Adtech Is Another Means to an End for Marketing Goals: Camelot’s Sam Bloom
29 Mar 2023
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