Media Planning & Buying

Make TV Easy Again: GroupM’s Camara Tries To Solve Ad-Buying ‘Nightmare’
12 Dec 2022
Addressable Television Harnesses Data for Efficient Audience Reach: Disney’s Jamie Power
7 Dec 2022
The Perils Of Blossoming Call For Voltron: PubMatic’s Scaglione Urges AVODs To Grow Responsibly
6 Dec 2022
Too Much Targeting? How Programmatic Works On TV: MiQ’s Rondon
17 Nov 2022
Ampersand’s Rosen Urges Local Innovation, Sees New Era Of Focus
15 Nov 2022
Higher Digital Ad Costs Push Brands Toward Other Media Channels: Quad’s Josh Golden
14 Nov 2022
Retail Media Is Going Diverse & Live: Reprise’s Margaritis
27 Oct 2022
FAST Channels Are Key Part of Media Plans: Essence/GroupM’s Mike Fisher
20 Oct 2022
Satellite To Streaming: DIRECTV’s Van Houten Plans Ad Innovation
4 Oct 2022
Experience Is Critical: Highlights From ‘Transforming CTV’
22 Aug 2022
Media Measurement Is Vital for Advertising Growth: PHD’s Catherine Sullivan
1 Aug 2022
Strategy Drives Best Creative Execution for Advertisers: TBWA\Chiat\Day’s Nancy Reyes
18 Jul 2022
The Misperceptions Of Addressable: DIRECTV Advertising’s Groner
18 Jul 2022
Connect The Dots From The Center: DIRECTV’s Jamison On TV Efficiency
12 Jul 2022
TV Convergence Is Key Theme at Cannes: Simulmedia’s Dave Morgan
22 Jun 2022
Converged TV Offers More Flexibility for Advertisers: Mediaocean’s Akhil Parekh
15 Jun 2022
Piccone’s Progress: Cross-Platform Means Full-Stack
25 May 2022
How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’
19 May 2022
Bologna Ready To Release CTV’s ‘Commercials On Steroids’
16 May 2022
Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
9 May 2022
Beet.TV Daily Digest Beet.TV Mailing List

By subscribing, you accept the terms of our Privacy Policy.