Very happy to welcome to the podcast Lance Neuhauser, a visionary leader and a great guy.

Lance has a fascinating background as a veteran media agency executive at Omnicom and in recent years, as a pioneering entrepreneur.

He is the co-founder of 4C Insights.  Last year,  the company was sold to Mediaocean where he now serves as president.

Why the name 4C?  Lance explains it was the luck of airline upgrade to business class which put him in seat 4C, next to Alok Choudhary, the renowned computer scientist from Northwestern.  They hit it off and the rest is history.

Great conversation with Lance about leadership, innovation, omni-channel marketing, and his personal commitment to music education for all kids.

Special thanks to Lance and the Mediaocean crew for being the sponsor of this new season of the BeetCast.   I am super grateful to your longstanding support.

And thanks for listening.  Hope you enjoy the episode.