CTV

Advertising ‘Nirvana’ Marries Creative with Targeting: Dentsu’s Brad Stockton

13 Jan 2022

First-Party Data Help With Audience Suppression Strategies: Camelot’s Sam Bloom

13 Jan 2022

CTV Starts With QR: Tr.ly’s Maestre On The Creative Optimization Spectrum

12 Jan 2022

Vizio’s Bergman Puts Viewer At Center Of Ad Targeting

11 Jan 2022

Frequency-Capping of Ads Is Possible on CTV Platforms: Publica’s Ben Antier

11 Jan 2022

SpringServe Is Magnite’s Springboard For Improving CTV Ad Experience

4 Jan 2022

DTC Brands Embrace CTV for Ad Campaigns: NBCUniversal’s Scott Berger

3 Jan 2022

Demand Is Growing for Free Streaming with Ads: Roku’s Julian Mintz

2 Jan 2022

Addressability Is Going Up The Funnel: Ampersand’s Barnet

29 Dec 2021

Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger

28 Dec 2021

CTV Propels Need for ‘Creative Agility’ in Ads: Origin’s Fred Godfrey

21 Dec 2021

The Danger Of TV’s New Walled Gardens: Unruly’s Sottile

21 Dec 2021

You Are What You App: Why Mobile Drives TV Targeting, According To Sabio

20 Dec 2021

Unifying Inventory Is Key CTV Buyer Challenge: Experian’s Danaher

20 Dec 2021

Voices from the #BeetRetreat: Ashwin Navin, Howard Shimmel, Mike Fisher, Field Garthwaite, Tracey Scheppach and Kelly Abcarian

19 Dec 2021

Consumer Data Have Bigger Role in Context, Content: Univision’s Dan Aversano

16 Dec 2021

First-Party Data Provide Best Audience Identifiers: Innovid’s Tal Chalozin

16 Dec 2021

Of Cats & Context: Consumers Define Their Own ‘Premium’, ENGINE’s Schiller Says

16 Dec 2021

‘The Empowerment Moment’: Samsung Ads Lets Brands Plug Own Data Into Smart TV

16 Dec 2021

‘I’ve Automated Myself’: Cadent’s Power Creates Self-Serve Efficiencies For TV Traders

15 Dec 2021