CTV

Advertisers Will Soon Prioritize Addressable TV Over Linear: Finecast’s Harry Harcus
18 Aug 2021
From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head
18 Aug 2021
Four Reasons Why IAS Is Buying Publica: IAS CEO Utzschneider
11 Aug 2021
Integral Ad Science Acquires Programmatic Sell-side Provider Publica for $220 Million
10 Aug 2021
Demand Grows for Outcomes-Based Ad Metrics: Roku’s Gaurav Shirole
9 Aug 2021
Reborn, QR Codes Are The Glue Between Mobile & TV: Sabio’s Machado
4 Aug 2021
CTV Offers High Standards for Responsible Media: Xumo’s Colin Petrie-Norris & Essence’s Mike Fisher
28 Jul 2021
FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
27 Jul 2021
Irwin Gotlieb Predicts Troubling Tipping Point for TV Ad Pricing
9 Jul 2021
Immersive Ad Experiences Promise Optimized Results: Dentsu’s Sarah Stringer
7 Jul 2021
#BeetCast: Irwin Gotlieb Sees Crisis in Television Ad Pricing Ahead
6 Jul 2021
Magnite’s $31 Million Purchase of SpringServe Adds CTV Ad-Serving Tech
30 Jun 2021
Taking A Stand: Finecast’s Jakob Nielsen Spends Responsibly On CTV
24 Jun 2021
Bringing Addressable To Local TV: Premion’s Vilade
17 Jun 2021
Vevo Partners Up To Make IP The New Prime-Time: Christensen
15 Jun 2021
Local TV Is Alive With Value: MadHive’s Helfgott
15 Jun 2021
CTV Offers Faster Data Insights Than Linear TV: App Science’s Helen Lum
9 Jun 2021
Addressable TV Is Bridge Between Linear and Streaming: Vizio’s Adam Gaynor
8 Jun 2021
How OMD UK Re-Architected To Follow Light TV Viewers
3 Jun 2021
CTV Data Provide More Insights for Ad Targeting: MBuy’s Michael Parent
2 Jun 2021