CTV

Cleaning Up CTV: OpenX Aims To Make Biddable TV Trustworthy
Cleaning Up CTV: OpenX Aims To Make Biddable TV Trustworthy
20 Nov 2023
Dig Into Detail: Experian’s Gilberti Urges Brands To Educate Themselves On CTV Data Journey
Dig Into Detail: Experian’s Gilberti Urges Brands To Educate Themselves On CTV Data Journey
9 Nov 2023
Beet Retreat Preview with OpenX’s Geoff Wolinetz: CTV’s Future Is in Programmatic Ads
Beet Retreat Preview with OpenX’s Geoff Wolinetz: CTV’s Future Is in Programmatic Ads
7 Nov 2023
Connected Television, Retail Media Are Key Growth Areas: Simpili.fi’s Frost Prioleau
Connected Television, Retail Media Are Key Growth Areas: Simpili.fi’s Frost Prioleau
7 Nov 2023
Addressable TV Is Growing Up: Ampersand’s Anastasia Dukes-Asuen
Addressable TV Is Growing Up: Ampersand’s Anastasia Dukes-Asuen
27 Oct 2023
The Great CTV Data Disconnect: Innovid’s Helmreich
The Great CTV Data Disconnect: Innovid’s Helmreich
10 Oct 2023
Yahoo Wants a Piece of the CTV Pie: Yahoo’s Adam Roodman
Yahoo Wants a Piece of the CTV Pie: Yahoo’s Adam Roodman
4 Oct 2023
LG Ad Solutions Taps Affinity Solutions To Connect TV Viewing To Credit Card Purchases
LG Ad Solutions Taps Affinity Solutions To Connect TV Viewing To Credit Card Purchases
28 Sep 2023
Beet Retreat Berkshires Reveals Key Trends in TV & Digital Video Advertising via Magnite, KERV and TransUnion
Beet Retreat Berkshires Reveals Key Trends in TV & Digital Video Advertising via Magnite, KERV and TransUnion
26 Sep 2023
Ad Overexposure on Connected TV Harms Brands & Streaming Platforms: Magna’s Kara Manatt
Ad Overexposure on Connected TV Harms Brands & Streaming Platforms: Magna’s Kara Manatt
22 Aug 2023
‘Addressable Television Is More Than Just Hyper-Targeting: Kevin Arrix, SVP, DISH Media
‘Addressable Television Is More Than Just Hyper-Targeting: Kevin Arrix, SVP, DISH Media
22 Aug 2023
TV Is Still TV: MiQ’s Chugthai On Why The Medium Deserves A Unique Message
TV Is Still TV: MiQ’s Chugthai On Why The Medium Deserves A Unique Message
17 Aug 2023
Transparency Deficit and Cross-Platform Measurement: Advertising’s Twin Challenges
Transparency Deficit and Cross-Platform Measurement: Advertising’s Twin Challenges
16 Aug 2023
People Who Order Free TVs Are Desirable to Brands: Telly’s Ilya Pozin
People Who Order Free TVs Are Desirable to Brands: Telly’s Ilya Pozin
16 Aug 2023
Raise Standards to Capitalize On CTV’s Growth: Index Exchange’s Alex Gardner
Raise Standards to Capitalize On CTV’s Growth: Index Exchange’s Alex Gardner
14 Aug 2023
‘The New Channel Surfing’: VIZIO’s Vision to Enhance User Experience and Reshape Advertising
‘The New Channel Surfing’: VIZIO’s Vision to Enhance User Experience and Reshape Advertising
10 Aug 2023
Creative Optimization Can Supercharge Addressable TV Ads: Finecast’s Nicola Lewis
Creative Optimization Can Supercharge Addressable TV Ads: Finecast’s Nicola Lewis
25 Jul 2023
Addressable TV Can Compensate For Signal Loss, Says Comcast Advertising’s Larry Allen
Addressable TV Can Compensate For Signal Loss, Says Comcast Advertising’s Larry Allen
24 Jul 2023
‘Efficiency And Sustainability’ Are Driving Forces Of RTB 2.6: IAB Tech Lab’s Katsur
‘Efficiency And Sustainability’ Are Driving Forces Of RTB 2.6: IAB Tech Lab’s Katsur
21 Jul 2023
Addressable Advertising: The Superpower Transforming Media Buying
Addressable Advertising: The Superpower Transforming Media Buying
20 Jul 2023