Client Strategy

Flexible & United: Quigley-Simpson’s Fremont On Marketing’s 2021 Lessons
Flexible & United: Quigley-Simpson’s Fremont On Marketing’s 2021 Lessons
23 Sep 2021
‘Fear of Missing Out Is Not a Marketing Strategy’: Pearle Vision’s Doug Zarkin
‘Fear of Missing Out Is Not a Marketing Strategy’: Pearle Vision’s Doug Zarkin
25 Aug 2021
On the #BeetCast: Veteran Agency Head Matt Seiler, Now Headhunter, on Post-Pandemic Work/Life Balance and The Future of the Media Agency Model
On the #BeetCast: Veteran Agency Head Matt Seiler, Now Headhunter, on Post-Pandemic Work/Life Balance and The Future of the Media Agency Model
26 Jul 2021
Digital Media Veteran Domenic Venuto Joins Progress Partners as COO
Digital Media Veteran Domenic Venuto Joins Progress Partners as COO
19 Jul 2021
On the #BeetCast: Dentsu Media’s Doug Rozen on the Imperative around “Meaningful Media”
On the #BeetCast: Dentsu Media’s Doug Rozen on the Imperative around “Meaningful Media”
14 Jun 2021
Advertising Is Moving to “Outcomes, not Outputs,” 4A’s CEO Marla Kaplowitz
Advertising Is Moving to “Outcomes, not Outputs,” 4A’s CEO Marla Kaplowitz
1 Jun 2021
The BeetCast Debut: Sir Martin Sorrell on What Motivates Him and Views on Changing Marketing Landscape
The BeetCast Debut: Sir Martin Sorrell on What Motivates Him and Views on Changing Marketing Landscape
28 Dec 2020
AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans
AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans
20 Dec 2020
How COVID-19 Has Reset Targeting Toward Outcomes: PMX’s Bianchi
How COVID-19 Has Reset Targeting Toward Outcomes: PMX’s Bianchi
9 Dec 2020
How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
8 Dec 2020
Outcomes Start At The Top Of The Funnel: Havas Media’s Sedlarcik
Outcomes Start At The Top Of The Funnel: Havas Media’s Sedlarcik
8 Dec 2020
Keep Calm & Advertise On: VAB’s Cunningham
Keep Calm & Advertise On: VAB’s Cunningham
29 Nov 2020
Finding The Value Of CTV: NitroC’s Doyle
Finding The Value Of CTV: NitroC’s Doyle
2 Nov 2020
Consumer Focus Drives Omnichannel Strategy: Forrester’s Jim Nail
Consumer Focus Drives Omnichannel Strategy: Forrester’s Jim Nail
21 Sep 2020
Black Women: We Can Be Our Worst Enemy, Innovid’s Stephanie Geno
Black Women: We Can Be Our Worst Enemy, Innovid’s Stephanie Geno
3 Aug 2020
‘We’re Going After Everyone’ with Growth Strategy: Peacock’s Patricia Hadden
‘We’re Going After Everyone’ with Growth Strategy: Peacock’s Patricia Hadden
15 Jul 2020
Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi
Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi
5 Jul 2020
“We’re Not Allowed to Fail, We Have to be Perfect”
“We’re Not Allowed to Fail, We Have to be Perfect”
28 Jun 2020
Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
10 Jun 2020
With $400 Million Novo Nordisk Win, Wavemaker’s Amanda Richman is Set on “Provoking” Clients
With $400 Million Novo Nordisk Win, Wavemaker’s Amanda Richman is Set on “Provoking” Clients
28 May 2020