Client Strategy

Beyond the ‘Search Apocalypse,’ Master the Full LLM Environment
Beyond the ‘Search Apocalypse,’ Master the Full LLM Environment
11 Nov 2025
Direct Messaging and AI are Reshaping How Brands Reach Consumers: Magna Global’s Kara Manatt
Direct Messaging and AI are Reshaping How Brands Reach Consumers: Magna Global’s Kara Manatt
19 Oct 2025
Retail Data Is an Enabler, Enhancer and Arbiter for Modern Advertising: Dentsu’s Bruce Williams
Retail Data Is an Enabler, Enhancer and Arbiter for Modern Advertising: Dentsu’s Bruce Williams
7 Oct 2025
Retail Media’s Growing Pains: Experts from Dentsu, Instacart and The Trade Desk Discuss Complexity and Collaboration
Retail Media’s Growing Pains: Experts from Dentsu, Instacart and The Trade Desk Discuss Complexity and Collaboration
19 Aug 2025
Genentech, The Trade Desk and CMI Media Leaders Share Insights on Transforming Healthcare Advertising
Genentech, The Trade Desk and CMI Media Leaders Share Insights on Transforming Healthcare Advertising
11 Aug 2025
AI, Agencies and the End of Advertising’s Past, According to Rob Norman
AI, Agencies and the End of Advertising’s Past, According to Rob Norman
11 Aug 2025
Brands Must Cut Waste and Demand More from Their Marketing: Tinuiti’s Cornfeldt
Brands Must Cut Waste and Demand More from Their Marketing: Tinuiti’s Cornfeldt
23 Jul 2025
The Year of Simplicity: IPG’s Owen Seeks Measurement Solution to Retail Media’s Proliferation
The Year of Simplicity: IPG’s Owen Seeks Measurement Solution to Retail Media’s Proliferation
18 Jun 2025
Cannes Lions Draws 60 Global CEOs, Record Attendance
Cannes Lions Draws 60 Global CEOs, Record Attendance
15 Jun 2025
Engineering-First Ethos Drives Brand Strategy for B2B Marketing: FM’s Rebecca Bardol Marino
Engineering-First Ethos Drives Brand Strategy for B2B Marketing: FM’s Rebecca Bardol Marino
9 Jun 2025
Pfizer’s Josh Palau: In-House Media Teams Create Speedy ‘Goal Alignment’
Pfizer’s Josh Palau: In-House Media Teams Create Speedy ‘Goal Alignment’
21 May 2025
Dentsu’s Jeff Greenspoon: AI, Deep Learning and the End of the ‘Free Pass’ in Media Performance
Dentsu’s Jeff Greenspoon: AI, Deep Learning and the End of the ‘Free Pass’ in Media Performance
12 May 2025
Havas Media’s Diana Bernstein: Focusing on ‘Micro-communities’ Is Bigger Than Geo-targeting
Havas Media’s Diana Bernstein: Focusing on ‘Micro-communities’ Is Bigger Than Geo-targeting
9 Apr 2025
Tariff Turmoil Threatens Ad Market Stability: Madison and Wall’s Brian Wieser
Tariff Turmoil Threatens Ad Market Stability: Madison and Wall’s Brian Wieser
6 Apr 2025
Tariff Shockwaves Rattle Adtech Sector: LUMA CEO Terence Kawaja Warns of Industry Fallout
Tariff Shockwaves Rattle Adtech Sector: LUMA CEO Terence Kawaja Warns of Industry Fallout
6 Apr 2025
Smarter Contextual Targeting is Driving CTV Ad Innovation: Initiative’s Carl Strum
Smarter Contextual Targeting is Driving CTV Ad Innovation: Initiative’s Carl Strum
2 Apr 2025
How Marketers Can Balance Brand Building and Commerce: Mindshare’s Ritu Trivedi
How Marketers Can Balance Brand Building and Commerce: Mindshare’s Ritu Trivedi
30 Mar 2025
“POSSIBLE” Brings Together Marketing, Technology, and Culture for Business Opportunities
“POSSIBLE” Brings Together Marketing, Technology, and Culture for Business Opportunities
17 Feb 2025
The Creator Economy is Ready to Explode, But Standards Lag: IAB’s Zoe Soon
The Creator Economy is Ready to Explode, But Standards Lag: IAB’s Zoe Soon
5 Feb 2025
The Race for Premium Inventory in Commerce Media: Omnicom Media Group, Criteo, Uber Execs Explain
The Race for Premium Inventory in Commerce Media: Omnicom Media Group, Criteo, Uber Execs Explain
23 Jan 2025