The BeetCast Debut: Sir Martin Sorrell on What Motivates Him and Views on Changing Marketing Landscape

LONDON — He wasn’t happy with the circumstances of his departure from WPP in 2018, the giant advertising holding company he founded. With S4 Capital, he is proving a point: he can create an agile, digital-only marketing enterprise, says Sir Martin Sorrell in this interview.

Today (November 9) S4 released impressive Q3 results.

We spoke about the impact of the pandemic on the economy and digital media and progress and plans at S4.

This episode of the #BeetCast is presented by Tru Optik, a Transunion company. For more episodes and to subscribe to this podcast, please visit this page.

Note: This episode was originally published November 9, 2020. We are republishing today as one of our highlights of 2020.

By E. James Ford on December 28, 2020December 28, 2020 @ejimford

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The BeetCast Debut: Sir Martin Sorrell on What Motivates Him and Views on Changing Marketing Landscape

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