Client Strategy

Albertsons’ Argyilan Wants More Businesses to Support Leaders’ Mid-Career Family Ambitions
Albertsons’ Argyilan Wants More Businesses to Support Leaders’ Mid-Career Family Ambitions
15 Dec 2024
Personalization, AI Excite Quigley-Simpson CEO Fremont – If Used Wisely
Personalization, AI Excite Quigley-Simpson CEO Fremont – If Used Wisely
21 Nov 2024
The Great Retail Media Shakeout: Dentsu’s Monahan on the Evolution of Brand-Retailer Deals
The Great Retail Media Shakeout: Dentsu’s Monahan on the Evolution of Brand-Retailer Deals
14 Oct 2024
Omnicom, Criteo Experts Say Commerce Media’s Power Is Full-Funnel Reach
Omnicom, Criteo Experts Say Commerce Media’s Power Is Full-Funnel Reach
13 Aug 2024
Retail Media’s Growing Complexity Tests Marketers: Magnite’s Mike Evans
Retail Media’s Growing Complexity Tests Marketers: Magnite’s Mike Evans
12 Aug 2024
Retail Media Takes Center Stage at Cannes Lions: GroupM’s Bukowski
Retail Media Takes Center Stage at Cannes Lions: GroupM’s Bukowski
7 Aug 2024
AI, Programmatic Dealmaking Shape Global Media Buys: Omnicom’s Ben Hovaness
AI, Programmatic Dealmaking Shape Global Media Buys: Omnicom’s Ben Hovaness
23 May 2024
Paramount’s Daly Wants To Be The Cultural Compass For Marketers
Paramount’s Daly Wants To Be The Cultural Compass For Marketers
15 May 2024
‘We Have Audiences Grouped by Projects, Which No One Else Has’: Home Depot’s Melanie Babcock
‘We Have Audiences Grouped by Projects, Which No One Else Has’: Home Depot’s Melanie Babcock
9 May 2024
POSSIBLE Promises CMOs A Framework For The Future
POSSIBLE Promises CMOs A Framework For The Future
3 Apr 2024
GroupM North America Names Sharb Farjami as CEO
GroupM North America Names Sharb Farjami as CEO
22 Jan 2024
Ad Market Is Soft While Brands Want Flexibility: Initiative’s Maureen Bosetti
Ad Market Is Soft While Brands Want Flexibility: Initiative’s Maureen Bosetti
11 Jan 2024
Media Collaboration Makes Ad Market More Holistic: Spark Foundry’s Lisa Giacosa
Media Collaboration Makes Ad Market More Holistic: Spark Foundry’s Lisa Giacosa
10 Jan 2024
Joanna O’Connell Named Chief Intelligence Officer at Omnicom Media Group
Joanna O’Connell Named Chief Intelligence Officer at Omnicom Media Group
9 Jan 2024
New GroupM NA CEO Gerhart Urges Brands To Think Beyond Short-Term Performance
New GroupM NA CEO Gerhart Urges Brands To Think Beyond Short-Term Performance
1 Nov 2023
Media Agencies Are Moving Up the Value Chain with Brands: Havas Media’s Mike Bregman
Media Agencies Are Moving Up the Value Chain with Brands: Havas Media’s Mike Bregman
14 Aug 2023
Workplace Diversity Is Key Business Result: OMD USA’s Chrissie Hanson
Workplace Diversity Is Key Business Result: OMD USA’s Chrissie Hanson
11 Aug 2023
Brand Purpose Underpins Best Ad Strategies: OMD’s Luke Lambert
Brand Purpose Underpins Best Ad Strategies: OMD’s Luke Lambert
10 Aug 2023
Omnicom’s New Beauty Co-Lab ‘Pioneers’ Fresh Agency Approach For L’Oreal
Omnicom’s New Beauty Co-Lab ‘Pioneers’ Fresh Agency Approach For L’Oreal
7 Aug 2023
‘If Not Me, Then Who?’ Bloomberg Media’s Sheevani Raikundalia On Leadership, Diversity & Empowerment
‘If Not Me, Then Who?’ Bloomberg Media’s Sheevani Raikundalia On Leadership, Diversity & Empowerment
27 Jul 2023