LAS VEGAS – Omnicom Media Group named Joanna O’Connell to the newly created role of chief intelligence officer, North America, where she will oversee the media agency’s team that provides actionable insights to advertisers.

“With her two decades of experience in helping brands understand, manage and monetize the next new thing, Joanna is singularly qualified to the task of uncovering and translating marketplace signals into marketing strategies that will deliver better business outcomes for our clients,” Ralph Pardo, chief executive of OMG North America, said in a statement. OMG is the media services unit of agency holding company Omnicom Group.

O’Connell most recently was executive vice president of innovation at consulting firm R3. She also worked as a principal analyst at consulting firm Forrester and as chief marketing officer of MediaMath. O’Connell started her career at digital agency Avenue A in 2000.

“I have spent my whole career asking hard questions with a goal of moving the advertising industry forward in sustainable and value-creating ways,” O’Connell said in a statement. “As Chief Intelligence Officer, that focus will remain unwavering in support of OMG agencies and our clients as we explore and explain the most salient issues the ad industry faces – and turn them into opportunities for business growth.”

Beet.TV has collaborated with O’Connell on a variety of video series and events. In her wrap-up of the Beet Retreat Berkshires 2023, she provides insights into some key themes that are shaping the media, marketing and adtech industries. We are republishing that interview with today’s news.