GroupM this week named Sharb Farjami as chief executive officer for North America. He previously was North America CEO for Wavemaker, another agency owned by holding company WPP.

Beet.TV caught up with Farjami in the lead-up to the Cannes International Festival of Creativity in this video.

He helped to establish Wavemaker as the leading performer in new business for GroupM in the region and was a major contributor to its record for global new business in 2023.

“Sharb is a hands-on, collaborative leader and a brilliant thinker about the issues shaping the future of our industry,” Christian Juhl, chief executive of GroupM Global, said in a statement. “He brings a diverse range of industry experience to the role having worked both agency and publisher-side in multiple markets around the world and his success leveraging the best of the GroupM platform to drive advantages for Wavemaker’s clients is a model for the future of our organization.”

Prior to joining Wavemaker in 2021, Sharb held senior leadership positions at Foxtel, News Corp and Viacom.