Brand Marketing

Media Industry Raises $125 Million for Sandy Hook Promise’s Gun Violence Prevention Campaign: Peter Naylor Urges More Industry Help
22 Mar 2024
TikTok Competing For TV Ad Spend With New Features, Claiming High Effectiveness
20 Mar 2024
Agencies & Brands Can’t Agree On Premium Video Definition, Fraud Risk: VAB Research
7 Mar 2024
Podcast Advertising Is Transforming Digital Marketing Strategies: GroupM’s Jen Soch
3 Mar 2024
TikTok’s Ads Odyssey Advances With Brands, Billboards & Buying
22 Feb 2024
IAB Study Uncovers New Need To Articulate The Role of Ads In The Open Internet
21 Feb 2024
Cutting Carbon Emissions Requires Group Effort for Ad Industry: Scope3’s Kaitlin Leary
13 Feb 2024
Ford’s Futurism: Steering Consumers Through An Era of Mistrust & AI Apprehension
11 Feb 2024
CTV Advertising Needs Better Pricing for Brands: OMD’s Kelly Metz
7 Feb 2024
Brand-Building Has Key Role Amid Retail Media Growth: Publicis’s Margaux Logan
1 Feb 2024
Tiles, Takeovers & Targeting: Samsung Ads’ Multi-Touch Offer To Solve Streaming TV Churn
24 Jan 2024
New-Look XR Assembles ‘Avengers’ To Bring Art & Diversity
24 Jan 2024
Influencer Marketing, Retail Media Are Key Growth Areas: Omnicom’s Megan Pagliuca
24 Jan 2024
AI Helps to Carve Audience Insights From Big Data: Omnicom’s Paolo Yuvienco
23 Jan 2024
DoubleVerify’s Zagorski Urges Responsible Response To Rise Of AI Concerns
18 Jan 2024
Cultural Insights Offer Edge in Ad Strategies: OMD’s George Manas
17 Jan 2024
Creative Is The New KPI: XR’s Kinsella On Rebranding & Rebooting
15 Jan 2024
Breast Cancer Is Life-Changing, And There Is Hope: Arena Group’s Katie Kulik in Conversation with Adobe’s Denise Colella
15 Jan 2024
Media Collaboration Makes Ad Market More Holistic: Spark Foundry’s Lisa Giacosa
10 Jan 2024
Joanna O’Connell Named Chief Intelligence Officer at Omnicom Media Group
9 Jan 2024