Attention Metrics

Identity, Context, Attention Support Healthy Media Market: dentsu’s Doug Rozen
8 Feb 2023
Beyond The 30: Roku Leans In To New Formats, Original Content
7 Feb 2023
For T-Mobile, The New Mobile Advertising Is In-Car
2 Feb 2023
Economic Uncertainty Drives Innovation in Advertising: IAB’s Eric John
30 Jan 2023
Attention Metrics Add New Dimension to Media Measurement: dentsu’s Brad Stockton
5 Jan 2023
Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas
29 Dec 2022
Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
27 Dec 2022
How Reading Viewers’ Faces Can ‘Calibrate’ TV Measurement Data
21 Dec 2022
Measuring People’s Attention to Ads Offers Mid-Funnel Insights: OMD’s Chrissie Hanson
19 Dec 2022
Attention Metrics Highlight Need for Real Human Data: OMD’s Chrissie Hanson
12 Dec 2022
How Attention Peaks Are Activated: Finecast’s Lewis
15 Nov 2022
Smart Surveys Prove Ad Impact In Times Of Turmoil: LoopMe’s Upstone
26 Oct 2022
Attention Metrics Offer Improved Consumer Insights for Advertisers: dentsu X’s Leah Meranus
9 Aug 2022
The Quest For The Leading Indicator: Hilton’s CMO Wants Proof Of Attention
2 Aug 2022
Dynamic Creative & The Quest For Attention
1 Aug 2022
Attention Is Everything: WMX’s Moran On Attracting Younger Audiences
27 Jul 2022
Measuring Attention to Ads Has Most Meaning in Sales Results: Carat’s Michael Law
26 Jul 2022
Content, Context & Culture Provide Key Insights to Brands: OMD’s Caitriona Henry
20 Jul 2022
Brands Have More Power to Engage Diverse Audiences as Media Choices Multiply: dentsu Media’s Mark Prince
19 Jul 2022
Dynamic Ad Creative Helps Capture Viewer Attention: Mediaocean’s John Nardone
15 Jul 2022