Attention Metrics

Dynamic Ad Creative Helps Capture Viewer Attention: Mediaocean’s John Nardone

15 Jul 2022

Kroger Pilots Dentsu’s Attention Metric As An Upgrade Over Viewability

12 Jul 2022

Teads’ Pintarelli Pays Attention To Making Attention Pay

7 Jul 2022

Measuring People’s Attention to Ads Includes All Their Senses: dentsu Media’s Doug Rozen

7 Jul 2022

Viewer Attention Metrics & Contextual Ads Drive Results for Brands: Publicis’s Jason Tonelli

26 Apr 2022

Contextual Ads, Attention Metrics Are Remaking Digital Media: Havas’s Jonathan Waite

5 Apr 2022

GumGum’s Phil Schraeder on Contextual and Creative: The Answer to Attention Gap

16 Mar 2022

Consumer Attention Is Key to Better Campaign Outcomes: OMD’s Chrissie Hanson

8 Feb 2022

Content and Context Work Together for Effective Advertising: OMD’s John Osborn

19 Jan 2022

The New Laws Of The Attention Economy: OMD’s Hanson

12 Jan 2022

What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM

10 Jan 2022

In-Game Ads Reach Highly Engaged Audience: Frameplay’s Cary Tilds

5 Jan 2022

CTV Propels Need for ‘Creative Agility’ in Ads: Origin’s Fred Godfrey

21 Dec 2021

Digital Ad Metrics Have Hit ‘All-Time Low’: OpenSlate’s Lynda Clarizio

22 Nov 2021

TV Measurement Needs to Track ‘Whole Viewing’: TVision’s Yan Liu

27 Oct 2021

What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns

18 Aug 2021

‘There’s a New Paradigm for Brand Integrations on TV’: MediaScience’s Duane Varan

19 Jul 2021

Panel Data Provide More Complete Picture of Viewing Habits: Comcast’s Claudio Marcus

14 Jul 2021

Out-of-home Advertising Is ‘Truly Booming’ As U.S. Reopens: OAAA’s Anna Bager

27 May 2021

Mobile Data Help to Avoid Ad Duplication: GSD&M’s Dave Kersey

25 May 2021