Attention Metrics

Contextual Ads, Attention Metrics Are Remaking Digital Media: Havas’s Jonathan Waite
5 Apr 2022
GumGum’s Phil Schraeder on Contextual and Creative: The Answer to Attention Gap
16 Mar 2022
Consumer Attention Is Key to Better Campaign Outcomes: OMD’s Chrissie Hanson
8 Feb 2022
Content and Context Work Together for Effective Advertising: OMD’s John Osborn
19 Jan 2022
The New Laws Of The Attention Economy: OMD’s Hanson
12 Jan 2022
What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM
10 Jan 2022
In-Game Ads Reach Highly Engaged Audience: Frameplay’s Cary Tilds
5 Jan 2022
CTV Propels Need for ‘Creative Agility’ in Ads: Origin’s Fred Godfrey
21 Dec 2021
Digital Ad Metrics Have Hit ‘All-Time Low’: OpenSlate’s Lynda Clarizio
22 Nov 2021
TV Measurement Needs to Track ‘Whole Viewing’: TVision’s Yan Liu
27 Oct 2021
What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
18 Aug 2021
‘There’s a New Paradigm for Brand Integrations on TV’: MediaScience’s Duane Varan
19 Jul 2021
Panel Data Provide More Complete Picture of Viewing Habits: Comcast’s Claudio Marcus
14 Jul 2021
Out-of-home Advertising Is ‘Truly Booming’ As U.S. Reopens: OAAA’s Anna Bager
27 May 2021
Mobile Data Help to Avoid Ad Duplication: GSD&M’s Dave Kersey
25 May 2021
YouTube In Context: Essence’s Fisher Heeds Platform’s Growth
12 May 2021
‘Lean-Back World of CTV’ Has Different KPIs: Origin’s Freddie Godfrey
12 Jan 2021
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
24 Nov 2020
Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
27 May 2020
EDO’s Scott Grunther: Don’t Ignore Insights at the Middle of the Funnel
23 Mar 2020
Beet.TV Daily Digest Beet.TV Mailing List

By subscribing, you accept the terms of our Privacy Policy.