Attention Metrics

Bringing Video Ad Creativity to Mobile’s Full-Screen Canvas: Digital Turbine’s Mark Slade
11 Jul 2024
AI-Powered Emotional Ad Matching Lifts Ad Metrics: Wurl’s Crofut
10 Jul 2024
Teads Expands Attention Optimization To CTV Outcomes: Neala Brown
9 May 2024
Overcoming ‘Tonnage & Frequency’: Infillion Aims For Human-Centered Ad Approach
22 Apr 2024
Dual-Screen TVs Are Driving Brand Engagement With Viewers: Telly’s Bob Ivins
9 Apr 2024
Attention Is Differentiation: Sharethrough’s Marsolais On Engaging CTV Ad Formats
27 Feb 2024
Activision Blizzard Thinks Advertisers Should Pay Attention To Gamers’ Attention
12 Feb 2024
‘The Effectiveness Equation’: Harnessing the Power of CTV Advertising
8 Jan 2024
Dentsu Plans Broadcaster Partnerships, Attention Focus In 2024
27 Dec 2023
Creative Optimization Boosts Attention to Ads: GroupM Nexus’s Nicola Lewis
21 Dec 2023
Tubi’s Secret: Deep, Broad Library With Innovation & Cultural Relevance
28 Nov 2023
Diageo’s Teske Wants Faster, Better Ad Data
28 Sep 2023
Nielsen Ups Karthik Rao To CEO Amid ‘Dramatic Change’ For Media Measurement
15 Sep 2023
Audio Creates Highest Level Of Attention: Dentsu’s Lewis
7 Sep 2023
Media Context Has Key Role in People’s Attention to Ads: Fireside Chat with OMD’s Chrissie Hanson and Teads’s Monique Pintarelli
21 Aug 2023
‘Signal Loss is Driving Innovation’: Teads President Monique Pintarelli
16 Aug 2023
Zenith’s Rolli Wants To Up-End Attention Norms To Popularize Interactive Video
8 Aug 2023
Measuring Attention to Ads Has Greater Meaning with Outcomes: Lumen’s Michael Follett
8 Aug 2023
Brands Need To Play & Measure In Immersive Environments: IAB’s Soon
3 Aug 2023
Attention Metrics Are Key Indicators of Ad Campaigns: OMD USA’s Britt Cushing
3 Aug 2023