Attention Metrics

Leaders from PMG, Simulmedia, Mobian and Attain Debate Advertising’s Next Frontier: Meaningful Outcomes, Not Messy Metrics
26 Aug 2025
It’s Time to Rethink Context and Transparency in Digital Advertising: Mobian CEO Jonah Goodhart
22 Jul 2025
Adelaide CEO Marc Guldimann: ‘It’s 2025. Why Are We Still Talking About Viewability?’
28 May 2025
Teads’ Neala Brown: The Real Reason Attention Metrics Matter So Much at the NewFronts and Upfronts Talks
15 May 2025
From Protection to Performance: DoubleVerify’s Zagorski on Media’s Changing Market
13 May 2025
Microsoft Advertising’s Jonathan Stringfield: Gaming’s Engagement Creates New Advertising Frontier
10 Apr 2025
Mindset Graph Helps Brands Reach CTV Audiences at Key Moments: GumGum’s Phil Schraeder
22 Feb 2025
Creators Offer Deeper Audience Connections than Influencers: Spotter’s Vineet Pathak
19 Feb 2025
Wurl’s Crofut: Context Is the Key to Unlock CTV Ads in 2025
12 Feb 2025
Consumer Insights Grow More Valuable Amid CTV’s Fragmentation: Merkle’s Pete Stein
28 Jan 2025
Attention Metrics Help Advertisers Pick Better Media: Havas’ Waite
21 Jan 2025
Reaching For The Attention Metric’s Next Level: Karen Nelson-Field
30 Dec 2024
Creators Support Authentic Bonds With Engaged Viewers: Spotter’s Lauren Benedict
8 Dec 2024
Creators in Focus at Upcoming Beet Retreat Santa Monica 2024
4 Nov 2024
Validated Ad Interactions Support Viewer Attention Metrics: Infillion’s Gena Schirer
14 Aug 2024
CTV Ad Duplication Frustrates Viewers: Publica by IAS’s Wilhite
30 Jul 2024
Bringing Video Ad Creativity to Mobile’s Full-Screen Canvas: Digital Turbine’s Mark Slade
11 Jul 2024
AI-Powered Emotional Ad Matching Lifts Ad Metrics: Wurl’s Crofut
10 Jul 2024
Teads Expands Attention Optimization To CTV Outcomes: Neala Brown
9 May 2024
Overcoming ‘Tonnage & Frequency’: Infillion Aims For Human-Centered Ad Approach
22 Apr 2024