Attention Metrics

‘Lean-Back World of CTV’ Has Different KPIs: Origin’s Freddie Godfrey
12 Jan 2021
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
24 Nov 2020
Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
27 May 2020
EDO’s Scott Grunther: Don’t Ignore Insights at the Middle of the Funnel
23 Mar 2020
Dentsu’s Maggie Zhang: ‘Measurement Is Not Just the Output’
25 Feb 2020
Attention May Be The Most Important Metric Of All: TVision Insight’s McGuinness
9 Feb 2020
From ‘Negative Reach’ To Positive Results: PHD’s Koziarski
9 Dec 2019
Excess Ads Break The TV Experience: M1’s Spengler
27 Sep 2019
Hulu’s Pause Ads Lift Brands 68%: Helfand
23 Sep 2019